Alex Shute & Mark Woodbury

Maximizing Your Exit

Maximizing Your Exit teaches SEOs how to set their business up for profitable acquisitions. Upward Exits founders Alex Shute and Mark Woodbury reveal the secrets and knowhow for selling content sites, service businesses such as agencies, ecommerce sites and more. SEOs will learn how to prepare their financials and valuations, structure deals, transition their company, and more. 

Unlimited platform access for $89 / month.

Some Course Modules

Verifiable certification upon completion.

Module 1: Financials

1. Financials

2. Financials (contnd)

3. Content Sites

4. Service Business

5. Ecommerce

6. Addbacks

7. Balance Sheet

Module 2: Assets

1. Marketing Assests (SEO)

2. Assests (Reputation)

3. Contracts

Module 3: Operations

1. Operations

2. Operations (ecommerce)

Module 4: Valuation & Selling

1. Valuation

2. Valuation Spectrum

3. SDE

4. Deal Structure

5. Asset Vs Equity Purchase

6. Working Capital Adj

Module 5: Deal Process

1. Deal Process & Key Players

2. Data Gathering

3. Teaser & CIM

4. Listing Process

5. Offers & Transition

6. Closing, Training & Adjustments


Mark and Alex are the co-founders at Upwardexits - white glove brokerage focused exclusively on highly profitable online businesses. Both have a passion for small business and working with entrepreneurs to build, acquire and sell digital assets.

To learn more, listen to Mark’s interview with Craig Campbell where Mark is revealing how to buy digital assets as a website broker working at the higher end of the market.

What Students are Saying

Mark is a world class leader and business professional. I have known Mark for many years and would highly recommend him. His knowledge of the business environment and its changing landscape will be a value to any individual or organization and I cannot recommend him highly enough!

Chase E.

certificate of completion

verified certificate IMG

Upon completion, all IMG courses and Learning Journeys include a unique, blockchain verifiable, certificate of completion signed by the world renowned SEOs and IMG founders Kyle Roof and Ted Kubaitis. Add this to your CV, Linkedin profile, website or Upwork profile. If you're an employer, giving your team the chance to gain industry respected certifications is a great way to increase staff retention while gaining a more qualified and skilled team.

What is IMG Courses?

IMG Courses is a curated selection of SEO related courses and training from the most accomplished names in our industry. Membership includes unlimited access to a rotating selection of the finest SEO related training available and access to our private community platform and our SEO Tests library.
It's the only resource you'll ever need to stay on top of your SEO game.

Unlimited platform access for $89 / month.

Frequently Asked Questions

What is included in my membership?

Your membership includes unlimited access to all training and courses within IMG Courses, access to the SEO Tests library, the online community platform and all live events within the Community Network.

What happens after I sign up?

This page explains the onboarding process as a new IMG Courses member in detail.

What is your pricing?

Our pricing is super simple. One low monthly price for all course & network access.

There is also a discounted yearly up sell in the purchase funnel.

Pricing increases incrementally as we add more courses. See homepage for latest pricing.

As a member, do I get access to IMG SEO Tests?

Yes. As a member of IMG courses you get an invite to our monthly test reviews, as well as exclusive access to our entire archive of tests from the largest testing group in SEO. 

How often do you rotate new courses in IMG?

Courses rotate in and out of IMG Courses. We will give members notice before removing any courses from the platform so they have ample opportunity to finish up any current progress. If a member wants to purchase lifetime access to a course, they can do that as well. 

Why does the price increase?

As we add more courses, training and tests to IMG Courses the value increases and there are more instructors who need to be remunerated. These small increases are in line with this. But the price you pay when you sign up is the price you continue to pay.

How do I cancel?

Log into your account > Click on your profile in top right corner > Personal Settings > Account > Deactivate My Account. DO NOT click ‘Permanently Delete My Account, this is bad.

Important note on cancelling: IMG Course pricing increases monthly. Should you wish to rejoin in future it will be at new pricing for that month.

Choosing to Deactivate your account will remove you immediately from the platform, so you may wish to wait until just before your next billing period to do this.

Can I buy individual lifetime access to an IMG course?

Yes. If you want lifetime access to a single course that’s offered in IMG you can purchase a single course separately. Just go to the course page and purchase  

Do you have an affiliate program?

Yes we do. As an IMG Courses Affiliate you get paid a flat $20 for each new member referred. You'll find the link to register for our affiliate program in the footer of the site.


I bought a previous course and now I can’t get in.

You still have access to this course, your login has just changed. You should be able to login here. If not, please contact

How do I become an instructor?

We’re always looking for new, high quality training content from experts in our field. If you’re interested in becoming an IMG Instructor, reach out to us at

Can I ask Ted and Kyle SEO questions?

Yes, you can. Ted and Kyle host a weekly show called Ask The Expert, where they allow SEOs to jump in and talk about what they are working on, and get guidance on anything they are thinking through, or just generally chat about SEO.