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Welcome to the IMG Weekly Chat Digest #50

IMG Weekly Chat Digest #50

In case you don’t spend all week in IMG, we curate a few highlights at the end of every week. Take a look at the Table of Contents below and scroll down for a direct link to the post in IMG.

Here are a few highlights:

    • Expired Domain with Bad Links
    • Mysterious Ranking Drops
    • Passage Ranking Logging
    • Unauthorized Google Docs
    • Service Business Reviews

And more…


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SEO Fight Club | Episode 84 | 20 Types of Indexing Issues

Another interesting episode of SEO Fight Club. In this episode, the crew discusses 20 Types of Indexing Issues.

 


 

<img draggable= IMG SEO TESTING

Have you ever considered becoming an IMG SEO Tester?

The community is always looking for new tests. Each month the best testers are awarded up to $1,000 in cash prizes.


Now, This Week’s IMG Community Chat Digest!

1. Expired Domain with Bad Links!

Members: Emerson Tarley, Alex Guemex, Lauren Proctor and Vishal

Topic – General SEO

Summary: 
Did due diligence and bought an expired domain and built a blog on it. When added to GSC – it is showing links from Chinese betting sites. What should I do?


Alex: Google is not Ahrefs and Majestic, remember that. If Google is indexing, that’s a good signal. If you don’t like those links, disavow them…  No big deal…



2. Mysterious Ranking Drop

Members: Sergej Ma, Vishal and Lauren Proctor

Topic: General SEO

Summary: 
Project is well optimized for on-page and off-page. All core updates were good to the project. Suddenly all money keywords have seen ranking drops. Any suggestions? …

Vishal: 1) Pick a url that lost rankings and check in GSC for keywords that lost impressions. These keywords had SERP updates so some SEO factors get more value and some are devalued.


3. Passage Ranking Logging

Members: Ted Kubaitis, Everhardt Strauss, Simon White, Chris Labbate, Jamie Munro, Suzy B, Kyle Roof and Muhammad Mehran Khan,

Topics:
General SEO
Summary: There are a few early reports of google adding #word anchors to the ends of URLs for passage tracking. There are platforms that use those anchors. This seems sketchy…

Everhardt: Yeah, we use these in on page nav to allow users to pop down to the anchor point. But this has broken a lot of the reporting as the same page now is 3 pages in search console. But…

4. Unauthorised Google Docs Pages on My Site

Members: Paul Matthews, Vishal and Kyle Roof

Topic: General SEO

Summary: 
Someone is putting Google Docs pages on my website. Google Search Console says there are no security issues. Every other tool I can find says the same and the pages look “benign.” What do you think?

Vishal: Take a backup of the current site and then restore to a backup. This is easier than cleaning malware…


5. Service Business Reviews are Back  

Members: Jason Wright, James Goldsmith, Todd Weeks and Suzy B

Tags: General SEO

Summary: 
I am starting to see reviews for service businesses come back.)…

Todd: The review schema is a strong signal to the algorithm…….


6. Good Tutorial for POP

Members: Abubakar Jamil, Mike Carson and Vishal

Topic: Page Optimizer PRO

Summary: 
Can anyone please point toward a good tutorial for using POP effectively?

Mike: Check the POP YouTube channel. Kyle has some good starter videos there…


7. How to Optimize For Featured Snippets

Topic: Premium | Pro Tips & Tricks

Tutorial: How to Optimize Your Site for Featured Snippets


 

That’s it for now. Hope you enjoyed the read. See you in the community over the weekend!

Kyle Roof

About the author

Kyle is best known for revealing the “secret” hidden in plain sight: Google’s algorithm is an algorithm. In other words, it all comes down to one thing - Math. Kyle demonstrated this by ranking number one in Google with a page consisting of gibberish text and only a handful of target keywords. Google actually punished him for exposing their algorithm by de-indexing 20 of his test sites and creating a rule in an attempt to de-value his efforts. Kyle has spent the past several years running more than 400 scientific SEO tests to better understand Google's algo. The combined results of those tests became the backbone of the popular SEO tool, PageOptimizer Pro, and they are implemented within his SEO agency on client sites. Kyle also shares his techniques in podcasts, at conferences around the world, and within the platform he co-founded, IMG, a sort of Netflix for SEOs with an active community aspect.

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