SEO copywriting technique is a special form of online writing. The content contains keywords that your target readers search on Google to find the information they want. Learning SEO copywriting helps your web content rank higher in search results, which helps drive more quality traffic to your site.
Therefore, SEO copywriting technique is quality writing. It shouldn’t, however, use keywords to make your content hard-to-read, sound repetitive, or lose its conversion focus. Typically, SEO copywriting is one aspect of the diverse field of search engine optimization.
A good overall SEO strategy uses wide-ranging tactics, such as link building, load speeds, mobile optimization, and content strategy techniques to make sure your website is mobile and user-friendly. This promotes the creation of unique and valuable content, while providing crucial details.
How Does SEO Copywriting Technique Differ From Traditional Copywriting Techniques?
The primary difference is that SEO copywriting technique focuses on keywords.
Typing keywords into popular search engines, such as Google, is what Internet users do every day. People type words into Google’s search box to find answers to their questions.
SEO copywriting is more than just adding keywords to make SEO friendly content. Google also wants authoritative and relevant content that fully answers your target audience’s questions and stands out from competing content.
Gone are the days when you could shove a bunch of keywords into content and still rank high on search results.
Search engines have become much smarter, and thus things have changed. Today, your content must be high quality for Google to put in the top spots. Also, your audience must respond to your content. Your content must be high quality and a valuable resource for your audience to enjoy. Something that entertains, educates, or enlightens your readers.
Further, you must write your content in a way that Google understands what the content is about. Knowing how to do this can help your content compete with other pages for ranking. That’s where the best SEO copywriting techniques come into play.
Where Should You Include SEO in Your Content?
You should aim to include SEO in the following places:
- Page title/header title;
- Subheadings;
- The URL address for each specific web page;
- Meta descriptions;
- Alt text on images; and
- Content body of your blog posts, landing pages, and product descriptions.
WordPress is often considered the best blogging platform for SEO, and you’ll find that there are many tools to help you optimize your content. Yoast SEO is one such plugin. It’s like a traffic-light system and it turns from red to green, informing you when you’ve included your primary keyword in enough places.
It’s imperative not to go overboard. As long as you’ve included your keyword into your content at least once and in heading/URL/meta descriptions, you should be good.
What Makes Good SEO Copywriting Technique?
It’s impossible to differentiate between good copywriting and good SEO copywriting techniques. That is because both techniques should be error-free, benefit focused, and appeal to your target reader. The only difference is that the SEO copywriting technique is optimized with the use of key phrases. The content should flow naturally, not be stuffed with keywords.
The Balance reports that current SEO focuses on tactics, such as making sure each content piece has appropriate title tags and the content is not ‘low quality’. High-quality content is authoritative, original, factual, grammatically correct, and resonates with the target readers.
Further, in reputable sites, SEO copywriting technique goes hand in hand with quality link building. According to WordStream, when it comes to SEO, your content is likely to rank higher for key phrases you’re targeting if you can get external sites to link to your content.
Your content strategy must think about interacting with other influencers and reputable sites on the web and social media, through guest blogging or networking.
Also, you can leverage a pay-per-click (PPC) strategy to complement your organic SEO. This means you can feature an ad to a specific key phrase on search engines and pay a fee every time someone clicks on it. This helps you to rank on the first page of search engines easily; however, it’s costly and is only effective as long as the ad is there. Thus, this technique doesn’t have the same longevity as an organic SEO copywriting technique that’s incorporated throughout your online presence.
What are Examples of Bad SEO Copywriting Technique?
According to The Balance, SEO has evolved significantly over the years. As mentioned above, during the early days of SEO, web designers would “stuff” key phrases into their content to improve search engine rankings.
Fortunately, smart business owners and copywriters know how to stay ahead of the curve and are aware that keyword stuffing won’t make their content rank higher on search engines results pages.
Poorly edited blog posts full of grammatical and spelling mistakes will be penalized by Google.
Final Thoughts
Typically, SEO copywriting technique is all about creating compelling, useful, and relevant content that targets specific key phrases so that your target audience will find it.
That improves the relevance and authority of your content, improving its ranking on Google for selected keywords. SEO copywriting technique helps you reach your target customers and solve their specific problems with high-quality content.