The Content Audit Playbook

with Robbie Richards

Want to learn the exact Content Audit Process that helps achieve short and long term organic traffic and conversion growth AND watch how Robbie implements the Process on a real business generating a 2x increase in website traffic (from 64,000 to over 106,000 organic visitors)?

Implement on your website, or sell as a service immediately after finishing the training.

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I've been following Robbie's work for over 4 years and every piece of content he produces is always packed with tons of value. Robbie is a marketing practitioner who runs his own agency. He knows his stuff really well, and, most importantly, he's great at teaching it!

Tim Soulo CMO, Ahrefs

Why A Content Audit?

In both good times and bad, a content audit is a must-do to identify problems with your website as well as opportunities to remain relevant in your niche. It is also one of the most cost-effective strategies to facilitate traffic wins and conversions during this economic downturn. 

But where do you start with your content audit? How do you create a content audit process that can be sold as a service?

Robbie Richards, the owner of one of the most successful SEO blogs on the web, has created a repeatable step-by-step process for how to perform technical content audits that help achieve short and long term organic traffic and conversion growth.


In addition, this process can actually be sold as a service. Existing students have already been selling the audit for multi 4-figure fees.

100% Satisfaction Guarantee!

You are fully protected by our 100% Satisfaction-Guarantee. If you don't think my course was great value, you have 7 days to let me know and I'll give you a full refund.*

*Refund excludes cost of additional course bundle items such as merchandise, software credits and postage.

Robbie implemented the Playbook process on a real business

Unlike other SEO training courses that are filled with slides, theory, and fluff, you’ll get to watch over Robbie’s shoulder as he implements his techniques from start to finish on a real business. Get step by step instruction from a blank template to a finished project that you can sell to clients.

The website traffic of that business had a 30% traffic increase within the 90 days after implementation. Within the 12 months of the audit being completed, Robbie took the website from 64,000 to over 106,000 viewers a month.


After implementing the strategy recommendations he covers in the course, we were able to grow organic traffic by over 30% in just 60 days. Fast forward a year, and WF has gone from 55,944 organic visits to over 100,000 organic visits a month!

Olga Rezikova SEO Lead at Wedding Forward

Where we always start is by going back to fundamentals

Robbie practices what he preaches. As an SEO director at Virayo - a boutique search marketing agency that works primarily with fast-growing B2B SaaS companies - he has built and executed successful search marketing campaigns for hundreds of companies, from small local businesses all the way up to Fortune 500 brands over the last 6+ years.

Before getting it right, he too had to ask the same question, “Where do I start?”The result of which was building out a library of the repeatable processes he first used to grow his blog from zero to a multi six-figure business, and then generate bottom line results for clients across dozens of different industries. 

Some of Robbie’s  wins include:

  • Taking a sales software company from ~9,000 to over 70,000 monthly organic visits in a little over 12 months
  • Helping take a defamation attorney's annual organic traffic from ~45,000 to over 112,000 YoY, while at the same time quadrupling YoY lead volume
  • Helped a marketing SaaS client move from page two to position #1 for its most important keyword within 45 days, and doubled organic traffic and boosted trial sign ups 50%, within 4 months
  • Building a search marketing strategy that helped an e-commerce client 7x online sales within 12 months
  • Leveraging repeatable SEO processes to consistently boost organic 25+% for businesses within 90 days 

Robbie Richards believes that you have to start by going back to fundamentals. A lot of times, when it comes to SEO and content marketing, other companies try to reinvent the wheel. By doing a straightforward content audit and looking at your competitors, you can usually uncover a goldmine of information that can give you some really quick wins and help you build a platform on which to build your ongoing efforts.

Robbie has been a speaker at premier marketing conferences including Content JamExperience Inbound, DMSS, and featured as a guest expert for Search Engine Land, Search Engine Journal, Forbes, Moz, SEMrush, Ahrefs, WordStream, Adweek.

This course is a repeatable process for performing technical content audits that consistently drive short and long term organic traffic/conversion growth

You will learn how to...

  • Assess penalty risks
  • Assign audit goals based on penalty risk and site size
  • Collect all the "indexable" content for a site
  • Map page-level metrics (traffic, links, engagement, conversions etc) at scale
  • Use the data to assign one of page-level action items
  • Formulate strategies based on different real-world scenarios that are designed to generate short and long term traffic/conversion gains
  • Identify the quickest win opportunities
  • Build audit reports that are insightful for execs, and actionable for marketing teams

This process is repeatable, and sellable as a service.

Get the Content Audit Playbook for just $349

Here is just a fraction of what you are getting...

  • 7 modules (plus one bonus module) with over 4,5 hours of instruction
  • Over-the-shoulder training. You’ll watch over Robbie’s shoulder as he implements the training on real businesses, going from a blank template to a finished project. Learn a process that can be sold as a service to existing and future clients!
  • Content Audit Project Planner. Robbie has built a centralized Content Audit Project Planner that houses all the process docs, templates, and training videos. You can hand off the project planner to your staff for training, or assign owners for every to-do item and watch your productivity grow.
  • Over 20 process supporting docs and templates to help students implement the material right away, or outsource to/ train other team members
  • Access to Internet Marketing Gold platform

Here is exactly what you'll learn:

Click to expand each module to see the lessons inside.


Module 1: Introduction to the Content Audit Playbook 


Module 2: Audits Goals & Penalty Assessments


Module 3: Data Collection


Module 4: Mapping Page-Level Performance Metrics


Module 5: Assigning Action Items and Strategies


Module 6: Finding Existing Keyword Opportunities and Content Gaps


Module 7: Measurement and Reporting


Module 8: Bonus Audit Tactics

*Slight modifications and updates may be made to these modules in order to provide the highest quality and most up to date material.

Your Complete Content Audit Playbook 

$349 for Unlimited Access    

100% Satisfaction Guarantee!

You are fully protected by our 100% Satisfaction-Guarantee. If you don't think my course was great value, you have 7 days to let me know and I'll give you a full refund.*

*Refund excludes cost of additional course bundle items such as merchandise, software credits and postage.


The Content Audit Playbook has really helped out my agency, SERP co. We recently used the material from the Content Audit Playbook to clean up and optimize a client's site. In under 6 months we were able to almost double the website's organic traffic, going from 2,310 visits a week to 4,286 visits a week.

Devin Schumacher Founder, SERP Co

This year, I've taken about 5 or 6 different courses, including TASS, GotchSEO Academy, The Lab, CRO Academy Pro, and Robbie's course.

All amazing courses, and Robbie's course is certainly one of the most in-depth (and actionable) training programs I’ve gone through.

Gareth Daine Owner/Founder, Daine Media

Our agency has added many of his processes into our bag of tricks and we're getting some phenomenal results for our clients.

I wholeheartedly recommend that every SEO learn all Robbie is willing to teach. Not doing so will put your ranking and traffic potential in serious danger.

Ryan Mendenhall Digital Marketing Manager

Not just a course, a real community!

Internet Marketing Gold (IMG) is all about community and we want to invite you in. With this course, you automatically get access to the IMG platform. This includes a private Chat Room just for us. 

For those just starting the course or those who have graduated and still want to keep learning, this is for you. Meet one another, share your experiences and ask Kyle any questions you have and he will personally answer.

This course is right for you if...

You are an intermediate to advanced marketer who wants to learn repeatable processes that will deliver better results for your business, boss, or clients. 

You want to quickly build new skill sets that will make you a more valuable employee. 

You are an agency who wants step-by-step training programs to get new employees billable faster.

You could benefit from "over-the-shoulder" tactical walkthroughs that show you exactly how to implement specific search marketing strategies.

You want lifetime access to the Content Audit Playbook, as well as a private Slack community.

100% Satisfaction Guarantee!

You are fully protected by our 100% Satisfaction-Guarantee. If you don't think my course was great value, you have 7 days to let me know and I'll give you a full refund.*

*Refund excludes cost of additional course bundle items such as merchandise, software credits and postage.

Frequently Asked Questions

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