Low traffic & sales? Finally a step-by-step framework that teaches

HOW TO BUILD A
SUCCESSFUL WEBSITE

NOTHING HELD BACK: A practical & proven framework to build a successful website for newcomers & SEO pros alike

Access this & 50+ SEO courses for $97/month

One time investment of $497, Lifetime access

You've seen Despina's work in...

Shoutout to Despina and her course called The UX of SEO. It is an insanely valuable course! I gained so much insight on things I could immediately take action on to improve my landing pages and ideas that I can take to my partners (affiliate partners) regarding changes they could make to improve their landing pages by understanding our buyers’ personas better.


I already spoke to one of my high-ticket partners and shared what I learned, and they immediately “got it” and will implement changes, which I anticipate will equate to more conversions for us both. I highly recommend not missing out on this course! -Heather J

? Traffic is not enough


Do you ever feel like you're playing a losing game with your website? You get traffic to your site, but the sales just aren't there. It can be beyond frustrating because what's the point of traffic if it doesn't make your bank account bigger? 


But what if there's a way to turn your website into a conversion machine? One that not only brings in traffic but also turns those browsers into buyers? Despina Gavoyannis's "UX of SEO" course is the ticket to making this a reality.


By combining the essentials of SEO, UX design, customer journey, information architecture and psychology into a simple, step-by-step framework, you'll get yourself a site that's successful like never before. You'll get the very same framework responsible for up to 10,000% ROI (No, that's not a typo). 


So, if you're ready to say goodbye to mediocre sales...get this course and make your website work for you. Here's what it's all about...

  • Proven framework (10,000% ROI)
  • Increases Traffic & Sales
  • Increases retainers
  • Guaranteed 14 days

Get More Traffic & More Sales

There's way more to a successful website than just bringing in traffic. While other SEO courses are content to give you a piece of the pie, this is the WHOLE PIE. 

1️⃣ Site Strategy

It's not just about traffic. Finally get the whole picture to convert your prospects automatically on your site

2️⃣ Information Architecture

Information architecture ensures that your users find what they are looking for (& makes google love you)

3️⃣ Keywords To Pages

Find out how to use a spreadsheet & basic formulas to more easily translate your keywords to pages

4️⃣ Content Strategy

Find out how to make the most out of the 4 broad content types + how to make your E.E.A.T. pages

5️⃣ Page Design

Cure the 4 deadly mistakes designers & SEOs make that kill both traffic & conversions

6️⃣ CRO

Use these 12 principles to increase all conversion points. Also covered are the 4 KPIs every SEO must know.

7️⃣ Technical Factors

How to perform a technical audit on any site to fix common issues & leverage traffic-boosting quick wins

8️⃣ Troubleshooting

Exactly what to do when your traffic start to tank or when your conversions are beginning to drop 

Need more details? Here's everything that's covered inside:

Module 1: Introduction:  Where UX and SEO Meet

Video: Intro

  • Why it’s important to consider both SEO and UX
  • Impact of UX signals on SEO
  • Are UX signals a ranking factor?

Video: User-First Philosophy for SEO

Video: Search-Based Philosophy for UX

Video: Missing Buyer Personas: “Searchers” 

Video: Where UX and SEO intersect

  • Ideal web design lifecycle 
  • Site Architecture
  • Content
  • Page Layouts & Web Design
  • Conversions
  • Technical Factors

Module 2: Site Structure and Information Architecture

Video: What is Information Architecture?

Video: Physical vs Virtual Site Structure

Video(s) + Worksheets: How to SEO-Optimise Your Site Structure

Video: Mapping Out the Navigation

Video + IA Example: Local Business Websites


Video + IA Example: eCommerce Stores


Video + IA Example: National Websites


Video + IA Example: International Websites


Video + IA Example: Media Publications & Authority Sites


Video + IA Example: Niche & Affiliate Sites


Video + IA Example: Saas Sites


Video + IA Example: Personal & Portfolio Sites

Module 3: Keyword Research & Entity Mapping

Video: What is Keyword Research?


Video: From Keywords to Pages


Video: Keyword Research Tools & Set Up


Video: Brainstorming


Video: Testing Variations


Video: Digging Deeper


Video: Finalising the List


Template: Completed Keyword Research Document

Module 4: Content Strategy

Video: Content and On-Page SEO Intro


Video + Worksheets: Content Types & Formats

  • Core pages (Home, About & Contact)
  • Service Landing Pages
  • Location Landing Pages
  • Blog Posts
  • Category Pages
  • Product Pages
  • Interactive Content (Quiz, Calculator, Dashboard, Map)
    E-E-A-T Pages


Video + Worksheets: Competitor Research


Video: Data-Driven Content Tools

  • POP & Cora
  • Ahrefs
  • SEMRush

Module 5: Page Layouts & Design

Video: Why Design is Important to Consider for SEO success

  • Improves conversions
  • Leads to better UX which gives positive signals to search engines that people like the content

Video: What is Wireframing?

  • Wireframe templates
  • Tool recommendations

Video: Common Mistakes Designers & SEOs Make

  • Not enough text
  • Too much text and poor UX
  • Unoptimised images
  • Not built to convert or engage a user

Video: Working with Designers to Meet SEO Best Practices


Video: Reverse Engineering SEO and Design Requirements

Video: Live Walkthrough of Wireframing and Designing for SEO

  • Ideas of how to increase word count of visible content
  • How to avoid a wall of text experience
  • Design factors that affect SEO performance
  • What to Avoid

Module 6: Conversion Optimisation

Video: What is Conversion Optimisation?


Video: Conversions in the SEO Process

  • Click Through Rate
  • Pogo-Sticking/ Quick Backs
  • Scroll Depth
  • Call to Actions

Video: Conversions & Design

  • Above the Fold Design
  • Call to Actions
  • User Behaviour on Your Site
  • A/B Testing
  • The User is Drunk/My Mum
  • Importance of testing & measuring

Video: How to Optimise all Conversion Points

  • Meta title text
  • Above the fold text
  • Blending keywords into USPs and conversion optimised headlines (H1 & H2 above the fold examples; CTA above the fold examples)


Trust signals & E-A-T

  • Show, don’t tell


Colours used for call to actions


Core messaging is consistent in both text and visual design

Module 7: Technical Factors

Video: How Technical Factors Affect SEO and UX


Video: Technical Auditing Processes

  • Types of technical audits
  • Goals of technical audit
  • From raw data to action: Identifying issues to fix

Checklists & Templates

  • Quick Wins Tech Audit
  • End-to-End Tech Audit (100+ Steps)
  • Conversion Audit
  • Content Audit
  • Core Web Vitals & Speed Performance Audit
  • Website Migration Process + Audit

Video: Migrating a Website Without Losing SEO Performance

  • Checklists + Templates

Video: Technical Factors that Affect UX & SEO

  • Site Loading Speed
  • Web Vitals
  • The way a website has been coded
  • Metadata & on-page signals

Video: Intro to Speed Optimisation


Video: Intro to Core Web Vitals


Video: Image Optimisation


Video: Schema


Resource: SEO for different web platforms

  • WordPress
  • Webflow
  • Wix
  • Weebly
  • Squarespace
  • Shopify

Module 8: Bring It All Together for Your Website Type

Video: How to Combine UX and SEO For Your Website

  • Introduce types of websites & build on from concepts in Module 2


Video + Worksheets: Local Business Websites

  • Information architecture
  • Appropriate keywords
  • Best SEO opportunities

Video + Worksheets: eCommerce Stores

  • Information architecture
  • Appropriate keywords
  • Best SEO opportunities

Video + Worksheets: National Websites

  • Information architecture
  • Appropriate keywords
  • Best SEO opportunities

Video + Worksheets: International Websites

  • Information architecture
  • Appropriate keywords
  • Best SEO opportunities

Video + Worksheets: Media Publications & Authority Sites

  • Information architecture
  • Appropriate keywords
  • Best SEO opportunities

Video + Worksheets: Niche & Affiliate Sites

  • Information architecture
  • Appropriate keywords
  • Best SEO opportunities

Video + Worksheets: Saas Sites

  • Information architecture
  • Appropriate keywords
  • Best SEO opportunities

Video + Worksheets: Personal & Portfolio Sites

  • Information architecture
  • Appropriate keywords
  • Best SEO opportunities

Module 9: SEO Troubleshooting 

Video: What to do when things go wrong


Video: Signs that a design change affected your SEO

  • Template + checklist: Design Investigation Process

Video: Rank Drop Investigation Process

  • Figuring out why your rankings dropped and how to identify the right course of action.

Video: Conversion Drop Investigation

  • Are you ranking for more keywords that do not have commercial intent?
  • Is your messaging resonating with searchers?
  • Are your conversions lower because you have way more traffic

Video: Underperforming Content


Video: Indexing Issues


Video: No improvements after loads of effort


Video: Troubleshooting specific core algorithm updates (e.g. what to look for if your site was hit by the “helpful content” update)

Module 10: Bridging the Gap

Video: How to collaborate with designers and developers who don’t understand SEO


Video: Tips on providing instructions that are easy for non-SEO professionals to implement


Video: Some Examples

  • Redirect Requests + Template
  • Updating meta titles & descriptions + Template
  • Design & page layout changes + Wireframing templates

As you can see, this is way more than just an SEO course. Other SEO courses stop at getting you traffic. "The UX of SEO" goes beyond that and offers you a complete framework to create successful websites that bring in both traffic & sales.

Access this & 50+ SEO courses for $97/month

One time investment of $497, Lifetime access

Your Cheat Sheet
To More Traffic & Sales

Goodbye confusion. How do you organize your website? What kinds of keywords do you target? What buyer stage are you targeting? All of these questions are answered for you in the included Cheat Sheets! Here's what's inside: 

Recommended site architecture so that BOTH your users and Google love your site.

How to organize your pages, and the best SEO-friendly taxonomies to consider

Exactly what types of pages your site needs and what types of keywords to target

What's the best content type to grow your site, and what elements to avoid

There's 9 cheat sheets included for most website types:

  

✅ Marketplace - ✅ Personal/Portfolio site -  ✅ SAAS website - ✅ Niche/Affiliate site
✅ Media/Authority site - ✅ Multi-lingual site - ✅ National/Franchise site
✅ Ecommerce site -  ✅ Local business site 

A complete SEO & UX ? Toolbox

Information can only get you so far. As a part of this course is a complete toolbox of SEO spreadsheets and checklists. Included with your purchase:

Find out exactly what makes google love your site & visitors convert | Ecommerce example

✅ Quick Wins Tech Audit

✅ End-to-End Tech Audit (100+ Steps)

✅ Conversion Audit

✅ Cheat sheets for 23 content types

✅ Content Audit

✅ Core Web Vitals & Speed Performance Audit

✅ Website Migration Process + Audit

✅ Information architecture templates

✅ Appropriate keywords for site types

✅ Best SEO opportunities

Who is this for?

✅ DIYers & Beginners

Bootstrap beginners with no site (or a young site) will absolutely love this course because it starts from scratch and leaves no stones unturned. Finally have the best building blocks to a successful website Right from the start.

✅ Site Owners

Site owners who have little time to actually work on the site (and spending too much time IN the site) will love the concise, bite-sized videos and abundance of checklists & fill-in-the-blank spreadsheets. 

✅ Agencies & Freelancers

If you are an SEO pro, you can increase the value of the services you provide. One agency had about 35% of their SEO clients double their monthly 4-figure retainers within 1 year.

TLDR: No matter what level of SEO you are, you'll greatly benefit from the UX of SEO

7 Years Of SEO & UX Experience

Despina Gavoyannis is an SEO expert with over 7 years of experience who has helped clients with crazy ROI. Some over 10,000% ROI. She has helped a B2B business generate over $2 million in revenue within six months with a single article. She has been able to help agencies retain more clients and deliver better results.  One 7-figure, award-winning agency had about 35% of their SEO clients double their monthly 4-figure retainers within the first year.

? 10,000% ROI With Her Framework

? Generated 2 Million in revenue

? Increased agency monthly retainers

?‍? 7 Years of SEO & UX Experience


You've seen Despina's work in...

Your Choice: Two Ways 
To Get This Course

There's two ways for you to get "The UX of SEO". The first way is with a one-time investment of $497 and you have lifetime access. The other way is to stream it on IMG (It's like Netflix™ for SEOs). Here's the difference between the two:

LIFETIME ACCESS

$

497


Invest once, own it forever

  • Lifetime access to the course
  • 9 Site cheat cheats
  • 9 SEO & UX checklists & spreadsheets
  • 14 day Money back guaranteed

Best value !   ->

IMG MEMBERSHIP

$

97/month

Stream it to your heart's content

  • Streaming access to the course
  • 9 Site cheat cheats
  • 9 SEO & UX checklists & spreadsheets
  • Access to 50+ SEO courses
  • One new course every month
  • Access to 160+ SEO tests database
  • Dedicated SEO Community access 
  • Weekly coaching calls
  • Save thousands vs buying courses
  • 14 day Money back guaranteed

14 DAY MONEY BACK GUARANTEE

You have 14 days, two whole weeks to try out this course OR the IMG membership. If by the end of these 14 days you do not feel satisfied with the product, please shoot an email to support and we will refund you promptly. If this isn't going to help you, we don't want your money.

IMG Members Get Access to
50+ Additional courses

Why get just one course while you can get IMG, the Netflix™ for SEOs?
You get instant access to ALL of the courses below with one new course each month.

White Hat SEO
Genesis
Google Ads Course
Low Level Link Building Course
Best SEO Course
Content Audit Playbook
Local SEO for Business
On Page SEO Optimization Course
Local SEO for Real estate
SEO Web Copy 101
SEO Campaign Process
Link Building Outreach
Entity Stack Building
5 Profit Stacks
Rock Journalists socks off on Haro
getting approved in google News
optimizing core web vitals
Advance Google Sheets Tips & Tricks For SEO
SEO Foundations for Beginners
Google data looker studio reports
Best SEO courses
Entities and Schema
Jason Barnard SEO
Boost your SEO Result With AI Content
Steps to automate marketing & sales
Profitable Affiliate Marketing
Email Marketing
Local SEO Foundations
John Romaine SEO
Topical Maps
Link Building PHD
John-Hawthrone
CHATGPT for your SEO
Cloud stacking SEO
Long Form Content Creation through Prompt Hijacking and Stacking
Advance chatgpt for local & Affiliate SEO
Best SEO Courses
The UX of SEO
GA
Authority Site Building
Advanced AI SEO
SEO Mastery Summit Saigon
Metadata Guide for SEO
SEO Course
SEO Conference 2023
SEO estonia
How not to waste your Link building Budget

SEO Courses Coming Soon...

Data Driven Keyword Reserch
David Freudenberg
CRO for beginners-Tom Qiao

" A complete No-brainer "

IMG offers a MASSIVE amount of value. The courses alone would cost $1000s. Once you add in the regular Q&A's, the scientific tests and the incredibly helpful and supportive community, the whole package becomes a complete no-brainer! - Geoff Meakin

...And Access To 160+
Exclusive SEO Test Results


IMG is much more than just courses, members also get access to 160+ EXCLUSIVE SEO tests results made

by the IMG testers group FOR IMG. You won't find these anywhere else

YOURS: 160+ Completed SEO tests + Quarterly updates

  • Get access to a vault of 160+ SEO test
  • On-page, off-page, AI Tests & more
  • Peer-reviewed with scientific conditions
  • These tests are ONLY found in IMG
  • New tests added quarterly

" Literally internet marketing gold "

The SEO Test Results is what really drew me to sign up for IMG. The fact that they do SEO Testing with a coherent team of people and publish those tests is literally internet marketing goldIt gives you that edge over other people who do what we do. -Todd Weeks

...And Access to the SEO Group +
Weekly AMA Calls


Don't go at it alone. IMG Members also get access to the tightly knit SEO community & have an invitation to the weekly AMA calls. Any burning question you have will be answered by Kyle Roof or other guest SEO expert.

Access to weekly AMA calls & SEO Community

  • Access to the helpful SEO Community
  • Weekly live AMA calls with Kyle Roof / guest expert
  • Ask anything related to SEO / Agency / Freelancing
  • Access to occasional special events

⭐⭐⭐⭐⭐

Praise for IMG

Eric St Cyr 

Registered all my team


Hey IMG, just a short note to let you know that I was so impressed by your content that I have decided to register all the members of my team. In this business fresh knowledge is the key, and there is no better place to find it. Thanks and keep the good work.

Nancy Reagan 

The best I've seen


The content quality is the best I’ve seen from an SEO course. I’ve been taking SEO courses since 2016 and the style is easy going and never over my head. I love the “show me how to do it style”! Great course!!

Rambabu Thapa

Backed by great SEO minds


Being a part of this community has built more confidence to take new projects and charge more to my services.
I am backed by great SEO minds of all time and I can reach out to anyone and everyone is super responsive. Plus I am expanding my understanding of SEO every day.

Ronald Reyes

Given me the competitive edge


I am a freelance SEO and have benefited greatly from the IMG community and training. The knowledge inside some of the courses has helped me give my clients a competitive edge. One of my favorite courses is Kyle Roof's White Hat SEO course, the concept and practical application is something every SEO should have in their arsenal.

Jonathan Kiekbush 

High converting content


Kevin’s Masterclass has changed the way I teach our team how to write forever. He closed a gap we never could: how to make content convert highly, something that is very tricky to teach since some writers “get it” and others don’t.

Devin Schumacher

From 2,310 visits a week to 4,286


The Content Audit Playbook has really helped out my agency, SERP co. We recently used the material from the Content Audit Playbook to clean up and optimize a client's site. In under 6 months we were able to almost double the website's organic traffic, going from 2,310 visits a week to 4,286 visits a week.

Will Mullins 

Better Business than before


I’ve been in SEO for 10 years, so I’d say I'm somewhere between intermediate and advanced levels. The algorithms / science stuff is what I love the most about IMG.
Not only have I become a better SEO, but now I have a better business than before I started!

Eran Biran

Acheived milestones


After 2 months of IMG membership, my knowledge has exponentially grown and I have achieved some great milestones with my clients thanks to the methods I learn on this platform.

Amir Shahzeidi 

Some of the best SEO Courses


Since I'm an SEO Lead, my level is advanced. I love the IMG community. It offers some of the best and most in-depth, advanced, actionable SEO courses that I've found on the internet

Jay Yap 

Less time on rewrites


Most writers just don’t get it, so we normally end up editing or rewriting a lot of what comes in. 

Now we spend way less time on rewrites AND get more engagement. Easily the best content course out there.

Olga Reznikova 

Over 30% in just 60 days


We were excited to have Robbie use Wedding Forward as a working example in The Content Audit Playbook. After implementing the strategy recommendations he covers in the course, we were able to grow organic traffic by over 30% in just 60 days. Fast forward a year, and WF has gone from 55,944 organic visits to over 100,000 organic visits a month!

Todd Weeks

Gives you the edge


The SEO Test Results is what really drew me to sign up for IMG. The fact that they do SEO Testing with a coherent team of people and publish those tests is literally internet marketing gold


It gives you that edge over other people who do what we do.

Raoul Wruck 

Wasn't aware how easy Google is


Kyle's teachings totally changed how I approach onpage SEO. I already knew that Google is an algorithm, but I wasn't fully aware how easy it is to beat.

I really like the teaching style and content quality.

Ryan Mendenhall 

Phenomenal results


Our agency has added many of his processes into our bag of tricks and we're getting some phenomenal results for our clients.

I wholeheartedly recommend that every SEO learn all Robbie is willing to teach. Not doing so will put your ranking and traffic potential in serious danger."

Terry Power

The place you need to be


This is the place you need to be if you want to know what's working in SEO. The people in this community believe in testing and sharing what they found, positive or negative. Additionally, being a member of IMG has allowed me to focus my testing better to understand the variables involved in testing.

Rohin Dua

from 2.200 to 14,000 in 90 days


We took our client's phone repair website from 2.200 to 14,000 monthly organic visitors in just 3 months using the processes taught in the Quick Wins Playbook.

Mads Singers

Much better conversions


I literally got it for every writer working for us… and the outputs have seen significant improvement. 


Both in the quality of the content in terms of being useful, and it’s also much better converting because it’s written in a different way.

Ryan Olestro 

10x'ed organic traffic in 12 months


We were hired by a client in a highly competitive industry (insurance) to develop a content strategy that would increase organic search traffic. 


Using Robbie Richard's SEO Playbook, we 10x'ed organic traffic to the site in our first year.

Frances Gardner 

An Amazing group of people


For website owners like myself, articles that don’t convert cost money every day. In a short space of time this course has already paid for itself


Many times over in fact with the higher conversions coming from recently rewritten articles.

Jim Dillon

Higher conversions


For website owners like myself, articles that don’t convert cost money every day. In a short space of time this course has already paid for itself


Many times over in fact with the higher conversions coming from recently rewritten articles.

Jacob Bozart 

Ranking for competitive keywords


Robbie’s Content Audit process in particular has helped move our blogs into the top 5 spots on Google on some of the most competitive and targeted keywords for our business.

Gareth Daine 

The most actionable SEO course


This year, I've taken about 5 or 6 different courses, including TASS, GotchSEO Academy, The Lab, CRO Academy Pro, and Robbie's course.

All amazing courses, and Robbie's course is certainly one of the most in-depth (and actionable) training programs I’ve gone throug

Kyle Arnold

No plans on leaving


I like IMG because of the no BS approach. There is SO much content to get through and being able to be around other high level SEO's who are actively testing, learning, and sharing new ideas is awesome.

This community has definitely made me a better SEO, to always keep me curious and wanting to learn. Definitely happy to be part of it and have no plans on leaving.

Pui Teng

One of the best decisions


Joining IMG is one of the best decisions for my businessI've already implemented some of the strategies for our sites and started to see some great results. IMG is truly a game-changer and I would definitely recommend it!

Here's Everything You Get With IMG


It's Simply put the best value in SEO. You not only get access to the course you want, but also 50 more. 
You'll also join the SEO community & invitation to take part in the weekly AMA calls. Lastly you'll also get access to the jealously guarded SEO tests vault. Join IMG now!

Unlimited Courses

With 50+ SEO courses & counting, it's like Netflix for SEOs

Weekly AMA call

Weekly SEO mastermind with Kyle Roof / Guest expert  & replay vault access

SEO Community

Access to a helpful, tight knit community of SEOs ready to help each other

SEO Tests vault

Access to the 160+ exclusive SEO tests vault + new quarterly tests

Access this course & 50+ SEO courses for $97/month

Which One Should You Get?

If you are sure you only need one course to unlock your site's traffic, go for lifetime access. If however you need more personal help, and have multiple areas your site could benefit from (Copywriting, link-building, & more) IMG might be what you need. Select below:

LIFETIME ACCESS

$

497


Invest once, own it forever

  • Lifetime access to the course
  • 9 Site cheat cheats
  • 9 SEO & UX checklists & spreadsheets
  • 14 day Money back guaranteed

IMG MEMBERSHIP

$

97/month

Stream it to your heart's content

  • Streaming access to the course
  • 9 Site cheat cheats
  • 9 SEO & UX checklists & spreadsheets
  • Access to 50+ SEO courses
  • One new course every month
  • Access to 160+ SEO tests database
  • Dedicated SEO Community access 
  • Weekly coaching calls
  • Save thousands vs buying courses
  • 14 day Money back guaranteed
>