Selling a Site for Over 6 Figures

It’s not easy to get to a six-figure valuation, but if you put in the work, it can happen. Doug has sold 2 of his sites for 6 figures, and in this course he will teach you how to sell a site for 6 figures: when you should and should NOT think about selling your site, how to estimate the value of your site, what you should do before you sell your site to prepare months ahead of time, and much more.

Unlimited platform access for $89 / month.

What's in the Course

Verifiable certification upon completion.

Selling A Site For Over 6 Figures (Two Case Studies)

Two sites sold for over 6 figures, insights gained in the process

Why Sell and Prereqs to Sell

Why Doug got into selling websites

Maximize Value and Timeline

How long in advanced should you get things started?

Where to Sell, Offers, and Negotiation

Different platforms different options

Doug Cunnington


Doug started his digital career after experiencing great success building Amazon Associate niche websites. He made his “side hustle”- building affiliate niche sites - a full-time profitable business after he got laid off in 2015.


He is the owner of one of the most successful affiliate blogs on the web, Niche Site Project that help people create niche sites using project management, and the Doug.Show, where he talks with other successful marketers and experts about making the leap from corporate worker bee to entrepreneur.


His work has been featured all over the web, including CNBC, Ahrefs, Empire Flippers, Niche Pursuits, Side Hustle Nation and more.

You might know him as the creator of the Keyword Golden Ratio.

What Students are Saying

I owe a great deal of my success to the coaching calls that I did with Doug. One of my biggest setbacks at the time was not being able to create niche sites with any sort of system. Doug taught me to let go of my perfectionist ways. We worked together to build a bunch of Amazon affiliate article templates. The amount of time and energy I spent researching niches and creating custom article templates was wearing me down.

Rob Atkinson, Affiliate Site Owner

Doug has given me some useful tips on developing systems and tactics in my approach to SEO & keyword research. I literally increased my overall profits by thousands in revenue every month from having a friend like Doug as a business adviser for my niche site portfolio.

I highly recommend his advice for any newbie entrepreneur or a seasoned vet that is looking to increase their overall business and have a positive ROI.

Derek Bingham, Affiliate Site Owner

Doug Cunnington changed my life forever. Before connecting with him I was flailing, trying to figure out how to be successful and make money online. Now, I run my own business and live the type of life I want to live. Thank you, Doug.

Graham Cooke, Affiliate Site Owner

I found Doug on Youtube in 2018 and binged watched a ton of his videos.  I realized that Doug really knew his stuff and that working with him would help me learn what I needed to know in affiliate marketing. Working with Doug really accelerated my growth and knowledge and was the best decision I could have ever made!

Justin Seals, Affiliate Site Owner

certificate of completion

verified certificate IMG

Upon completion, all IMG courses and Learning Journeys include a unique, blockchain verifiable, certificate of completion signed by the world renowned SEOs and IMG founders Kyle Roof and Ted Kubaitis. Add this to your CV, Linkedin profile, website or Upwork profile. If you're an employer, giving your team the chance to gain industry respected certifications is a great way to increase staff retention while gaining a more qualified and skilled team.

What is IMG Courses?

IMG Courses is a curated selection of SEO related courses and training from the most accomplished names in our industry. Membership includes unlimited access to a rotating selection of the finest SEO related training available and access to our private community platform and our SEO Tests library.
It's the only resource you'll ever need to stay on top of your SEO game.

Unlimited platform access for $89 / month.

Frequently Asked Questions

What is included in my membership?

Your membership includes unlimited access to all training and courses within IMG Courses, access to the SEO Tests library, the online community platform and all live events within the Community Network.

What happens after I sign up?

This page explains the onboarding process as a new IMG Courses member in detail.

What is your pricing?

Our pricing is super simple. One low monthly price for all course & network access.

There is also a discounted yearly up sell in the purchase funnel.

Pricing increases incrementally as we add more courses. See homepage for latest pricing.

As a member, do I get access to IMG SEO Tests?

Yes. As a member of IMG courses you get an invite to our monthly test reviews, as well as exclusive access to our entire archive of tests from the largest testing group in SEO. 

How often do you rotate new courses in IMG?

Courses rotate in and out of IMG Courses. We will give members notice before removing any courses from the platform so they have ample opportunity to finish up any current progress. If a member wants to purchase lifetime access to a course, they can do that as well. 

Why does the price increase?

As we add more courses, training and tests to IMG Courses the value increases and there are more instructors who need to be remunerated. These small increases are in line with this. But the price you pay when you sign up is the price you continue to pay.

How do I cancel?

Log into your account > Click on your profile in top right corner > Personal Settings > Account > Deactivate My Account. DO NOT click ‘Permanently Delete My Account, this is bad.

Important note on cancelling: IMG Course pricing increases monthly. Should you wish to rejoin in future it will be at new pricing for that month.

Choosing to Deactivate your account will remove you immediately from the platform, so you may wish to wait until just before your next billing period to do this.

Can I buy individual lifetime access to an IMG course?

Yes. If you want lifetime access to a single course that’s offered in IMG you can purchase a single course separately. Just go to the course page and purchase  

Do you have an affiliate program?

Yes we do. As an IMG Courses Affiliate you get paid a flat $20 for each new member referred. You'll find the link to register for our affiliate program in the footer of the site.


I bought a previous course and now I can’t get in.

You still have access to this course, your login has just changed. You should be able to login here. If not, please contact

How do I become an instructor?

We’re always looking for new, high quality training content from experts in our field. If you’re interested in becoming an IMG Instructor, reach out to us at

Can I ask Ted and Kyle SEO questions?

Yes, you can. Ted and Kyle host a weekly show called Ask The Expert, where they allow SEOs to jump in and talk about what they are working on, and get guidance on anything they are thinking through, or just generally chat about SEO.