Local SEO

All-in-one local SEO training that will move your local SEO to the next level. Based on using Wordpress, Jason packaged his techniques developed over 10 years into a series of 43 practical 'over the shoulder' videos that will help you get a clear local SEO strategy for yours or your client's business to dominate in map packs and local search.

Own this course forever - $579.

Unlimited platform access for $89 / month.

Some Course Modules

Verifiable certification upon completion.

Module 1: Website Setup

Lesson 1:    Overview Video

Lesson 2:    Domains

Lesson 3:    Hosting & SSL 

Lesson 4:    CDN

Lesson 5:    Marketing Workbook

Module 2: Tracking Setup

Lesson 6:    Overview Video

Lesson 7:    Google Analytics

Lesson 8:    Search Console

Lesson 9:    Bing Webmaster Tools

Lesson 10:   Keyword Tracking

Module 3: Initial Research

Lesson 11:    Overview Video

Lesson 12:    Keyword Research - Home Page

Lesson 13:    Keyword Research - Service Page

Lesson 14:    Local Search Analysis

Lesson 15:    NAPW & Bus Description

Lesson 16:    Image Optimizations

Module 4: Maps Setup

Lesson 17:    Overview Video

Lesson 18:    Google My Business 

Lesson 19:    Bing Places

Lesson 20:    Facebook

Lesson 21:     Facebook - Adding locations

Lesson 22:    Apple Maps

Module 5: On-Page SEO

Lesson 23:    Overview Video

Lesson 24:    Silos, navigation

Lesson 25:    Taxonomies, archives, permalinks, sitemaps, and indexing

Lesson 26:    On Page Optimizations - Home Page & CRO

Lesson 27:    On Page Optimizations - Service Page 

Lesson 28:    PageOptimizer Pro

Lesson 29:    Footer optimization

Lesson 30:    Location page/pages

Lesson 31:    Blogging

Lesson 32:    Schema

Lesson 33:    Open Graph

Module 6: Off-Page SEO

Lesson 34:    Overview Video

Lesson 35:    Perfect Spun Content

Lesson 36:    Backlinks

Lesson 37:    Citations

Lesson 38:    Web 2.0 

Lesson 39:    Buying links

Lesson 40:    Google Stack

Lesson 41:    Online Branding

Lesson 42:    Microworkers

Lesson 43:    Business Reputation


While serving in the military, Jason developed a never quit attitude, this mindset helped him in both work and life. Jason gained hands on experience working in the digital marketing departments of Disney, Myspace and Playboy. He took all he learnt from these roles to take the leap and start his own business doing something he was passionate about; local SEO.

Why Local SEO? "Every local business starts with a single location, which can eventually grow into a national chain. My passion is to help those businesses grow, and local SEO is an essential part of it."

Stemming from an analytical background, Jason has always questioned qualitative results and gave preference to quantitative tests. He is the founder of Marketing by Data, a Marketing and SEO consulting firm for corporate and small businesses. In 2019, he has helped generate over $10M for his clients.

What Students are Saying

The course has helped me better understand how it all is connected when it comes to local SEO. It was very easy to understand and the lessons were perfect in length. I’m very pleased with the course!

Patric Melander, SEO Manager

I have now been looking at things that I never knew existed before. I've started a new site using the new techniques that I learned in the course and am loving the results.

Great course. Highly recommend. Even if you don't plan on implementing it as a business owner it keeps you from getting BS from the company that you hire to help you do SEO.

Brian A Thomasson, Business Owner

Yes, I used to think that SEO was this kinda mystic skill set that really takes a great deal of time and understanding to undertake but after going through the course I can see that it really is easier than I first thought. Jason breaks down the concepts in such a basic and practical way that it became very easy to begin to implement the strategies and understand them.

He makes it really easy to understand. He breaks down the concepts and ideas in a very understandable way. I appreciate this course and I'm learning a great deal.

I'm thrilled by the course content and the way that Jason breaks it all down. I had a question early on and posted my questions in the chat room. He answered them promptly and in a thoughtful tactful way. I'm learning more from this course then I have from many of the others I have gone through.

Tony Ybarra, Business Owner

certificate of completion

verified certificate IMG

Upon completion, all IMG courses and Learning Journeys include a unique, blockchain verifiable, certificate of completion signed by the world renowned SEOs and IMG founders Kyle Roof and Ted Kubaitis. Add this to your CV, Linkedin profile, website or Upwork profile. If you're an employer, giving your team the chance to gain industry respected certifications is a great way to increase staff retention while gaining a more qualified and skilled team.

What is IMG Courses?

IMG Courses is a curated selection of SEO related courses and training from the most accomplished names in our industry. Membership includes unlimited access to a rotating selection of the finest SEO related training available and access to our private community platform and our SEO Tests library.
It's the only resource you'll ever need to stay on top of your SEO game.

Unlimited platform access for $89 / month.

Frequently Asked Questions

What is included in my membership?

Your membership includes unlimited access to all training and courses within IMG Courses, access to the SEO Tests library, the online community platform and all live events within the Community Network.

What happens after I sign up?

This page explains the onboarding process as a new IMG Courses member in detail.

What is your pricing?

Our pricing is super simple. One low monthly price for all course & network access.

There is also a discounted yearly up sell in the purchase funnel.

Pricing increases incrementally as we add more courses. See homepage for latest pricing.

As a member, do I get access to IMG SEO Tests?

Yes. As a member of IMG courses you get an invite to our monthly test reviews, as well as exclusive access to our entire archive of tests from the largest testing group in SEO. 

How often do you rotate new courses in IMG?

Courses rotate in and out of IMG Courses. We will give members notice before removing any courses from the platform so they have ample opportunity to finish up any current progress. If a member wants to purchase lifetime access to a course, they can do that as well. 

Why does the price increase?

As we add more courses, training and tests to IMG Courses the value increases and there are more instructors who need to be remunerated. These small increases are in line with this. But the price you pay when you sign up is the price you continue to pay.

How do I cancel?

Log into your account > Click on your profile in top right corner > Personal Settings > Account > Deactivate My Account. DO NOT click ‘Permanently Delete My Account, this is bad.

Important note on cancelling: IMG Course pricing increases monthly. Should you wish to rejoin in future it will be at new pricing for that month.

Choosing to Deactivate your account will remove you immediately from the platform, so you may wish to wait until just before your next billing period to do this.

Can I buy individual lifetime access to an IMG course?

Yes. If you want lifetime access to a single course that’s offered in IMG you can purchase a single course separately. Just go to the course page and purchase  

Do you have an affiliate program?

Yes we do. As an IMG Courses Affiliate you get paid a flat $20 for each new member referred. You'll find the link to register for our affiliate program in the footer of the site.


I bought a previous course and now I can’t get in.

You still have access to this course, your login has just changed. You should be able to login here. If not, please contact support@internetmarketing.gold

How do I become an instructor?

We’re always looking for new, high quality training content from experts in our field. If you’re interested in becoming an IMG Instructor, reach out to us at support@internetmarketing.gold.

Can I ask Ted and Kyle SEO questions?

Yes, you can. Ted and Kyle host a weekly show called Ask The Expert, where they allow SEOs to jump in and talk about what they are working on, and get guidance on anything they are thinking through, or just generally chat about SEO.