KEVIN MENG
SEO Web Copy 101
SEO Web Copy 101 is the first copywriting training course made for SEOs, affiliates, and agencies based on real data. In the program, Kevin shares a proven blueprint for a copy that hooks, compels and sells on any topic. He reveals the secret to captivating intros, shares a guide for writing concise copy that packs a punch, and helps you avoid pitfalls that kill conversions for so many copywriters.
If you'd like to learn the step-by-step copy system that engages readers, attracts clicks, and converts buy-ready visitors to money in your pocket, this training is the answer to your prayers.
Unlimited platform access for $97 / month.
Lesson Modules
Verifiable certification upon completion.
What readers want Value Details Benefits Writing richly Format Tone |
Why this is the most important part of the article How to hook a reader How to write an intro Intro formulas |
How to cut out fluff How to write tight sentences How to write simply Concise writing hacks |
About KEVIN MENG
Kevin is a copywriter working in the digital marketing industry specializing in product reviews, landing pages, and SEO-related blog content. After 6 years working his way up from entry-level agency writer to partner on successful affiliate sites, all of his content tips and strategies are based on cold hard data from real affiliate sites. His goal is to make the SEO industry realize just how important good content really is and, if you want to start actually making sales, you need to start thinking like a copywriter - not a typical content writer. Kevin's work has been featured on Empire Flippers, Authority Hacker, Craig Campbell, SEO Butler.
When not writing, he spends his free time playing music at open mics around Southern Vietnam and shooting hoops on the beach.
What Students are Saying
Kevin’s course is a game changer for putting out high quality, engaging affiliate content. Especially at scale like we do.
Most writers just don’t get it, so we normally end up editing or rewriting a lot of what comes in. And a lot of our articles were ranking but readers were bouncing.
Now, our writing team AND our editors know exactly how to write content that hooks, so we spend way less time on rewrites AND get more engagement.
Easily the best content course out there.
Jay Yap, Leadspring
Kevin’s Masterclass has changed the way I teach our team how to write forever. His course is simple, yet so effective.
With Kevin, you will learn everything from writing an intro that hooks to writing engaging content and formatting it correctly. And Kevin delivers this info in chunks that are engaging and easy to understand.
Our writers are excellent writers to begin with, we teach them some SEO theory to ensure their content comes out clean for our customers at SEOButler.com – But Kevin closed a gap we never could: how to make content convert highly, something that is very tricky to teach since some writers “get it” and others don’t.
He encompasses every aspect of successful SEO writing beautifully! His energy levels were awesome, and his course was engaging from start to finish.
Whether you’re a part-time blogger, freelance writer, or an agency owner looking to add value to their writers skillset, get Kevin’s course!
Jonathan Kiekbusch, SEOButler.com
I literally got it for every writer working for us… and the outputs have seen significant improvement.
Both in the quality of the content in terms of being useful, and it’s also much better converting because it’s written in a different way. Overall, the impact has been fantastic. The writers absolutely loved it.
Mads Singers, Mads Singers Management Coaching & Consulting
certificate of completion
Includes certification
Upon completion, all IMG courses and Learning Journeys include a certificate of completion signed by the world renowned SEOs and IMG founders Kyle Roof and Ted Kubaitis. Add this to your CV, Linkedin profile, website or Upwork profile. If you're an employer, giving your team the chance to gain industry respected certifications is a great way to increase staff retention while gaining a more qualified and skilled team.
What is IMG Courses?
It's like Netflix™ for SEOs. Get Unlimited Access To Courses Revealing The Exclusive,
Cutting-Edge SEO Strategies And Tactics Working Right Now.
Explore our most popular titles:
Add in the FREE Bonuses and it's $19,808 worth of SEO that keeps you on top of Google and your competitors.
VALUE: $15,497
UNLIMITED COURSES
Boost your rankings & earnings with access to the biggest SEO Course Library in the world. Like Netflix for SEOs.
VALUE: $197
SEO COMMUNITY
Connect with like-minded SEOs and find long lasting friends and support in a tight knit community.
VALUE: $975
EXPERT HELP
Have any SEO questions answered with a weekly Zoom mastermind with two of the world's top SEOs.
VALUE: $2240
SEO TESTS
Access to a vault of 160 Exclusive, IMG Only SEO tests.
10 new SEO tests added each month.
Unlimited platform access for $97 / month.
Frequently Asked Questions
Your membership includes unlimited access to all training and courses within IMG Courses, access to the SEO Tests library, the online community platform and all live events within the Community Network.
Our pricing is simple with monthly and yearly subscriptions. We also offer a lifetime plan for the individual courses. Check out our homepage for the latest pricing.
Yes, we do have team discounts for agencies. Teams with 2 users receive 15% discount, 3 users get 20%, and for a team of 3+ users please inquire IMG Support. To be eligible for team discounts, the user's email IDs need to be of the same domain.
Yes. As a member of IMG courses, you get an invite to our monthly test reviews, as well as exclusive access to our entire archive of tests from the largest testing group in SEO. You can also become an SEO Tester at IMG. Check out this page for details.
Courses rotate in and out of IMG Courses every month. We add at least 1 new course each month. We will give members notice before removing any courses from the platform so they have ample opportunity to finish up any currently in progress.
To manage your IMG subscription, go to the billing admin area under your account settings. You will be able to see your subscriptions, download invoices, and cancel. If you have any issues or queries, please reach out to IMG Support.
Yes. If you want lifetime access to a single course that’s offered in IMG you can purchase it separately. Just go to our course catalog to find the page for the course you want.
Yes we do. As an IMG Courses Affiliate, you get paid a 20% recurring commission from each purchase driven from your affiliate link. Check out this page to register for our affiliate program.
We migrated to a new platform in 2022 and if you bought a course before that you must have received an email to migrate your logins to the new platform. If you are not able to login, your profile probably needs a migration. Contact our support team and we will help you.
We’re always looking for new, high quality training content from experts in our field. If you’re interested in becoming an IMG Instructor, check out this page.
Yes, you can. Kyle hosts a weekly show called Ask The Expert, where he allows SEOs to jump in and talk about what they are working on, get guidance on anything they are thinking through, or just generally chat about SEO.
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