SEO Web Copy 101

SEO Web Copy 101 is the first copywriting training course made for SEOs, affiliates, and agencies based on real data. In the course, Kevin shares a proven blueprint for a copy that hooks, compels and sells on any topic. He reveals the secret to captivating intros, shares a guide for writing concise copy that packs a punch, and helps you avoid pitfalls that kill conversions for so many copywriters. 

If you'd like to learn the step-by-step copy system that engages readers, attracts clicks, and converts buy-ready visitors to money in your pocket, this course is the answer to your prayers.

Unlimited platform access for $89 / month.

Course Modules

Verifiable certification upon completion.

Module 1 - The Basics

What readers want




Writing richly



Module 2 - Intros

Why this is the most important part of the article

How to hook a reader

How to write an intro

Intro formulas

Module 3 - How to write concisely

How to cut out fluff

How to write tight sentences

How to write simply

Concise writing hacks

Module 4 - Seo Title Tag Optimization


Kevin is a copywriter working in the digital marketing industry specializing in product reviews, landing pages, and SEO-related blog content. After 6 years working his way up from entry-level agency writer to partner on successful affiliate sites, all of his content tips and strategies are based on cold hard data from real affiliate sites. His goal is to make the SEO industry realize just how important good content really is and, if you want to start actually making sales, you need to start thinking like a copywriter - not a typical content writer. Kevin's work has been featured on Empire Flippers, Authority Hacker, Craig Campbell, SEO Butler.

When not writing, he spends his free time playing music at open mics around Southern Vietnam and shooting hoops on the beach.

What Students are Saying

Kevin’s course is a game changer for putting out high quality, engaging affiliate content. Especially at scale like we do. 

Most writers just don’t get it, so we normally end up editing or rewriting a lot of what comes in. And a lot of our articles were ranking but readers were bouncing.

Now, our writing team AND our editors know exactly how to write content that hooks, so we spend way less time on rewrites AND get more engagement.

Easily the best content course out there. 

Jay Yap, Leadspring

Kevin’s Masterclass has changed the way I teach our team how to write forever. His course is simple, yet so effective. 

With Kevin, you will learn everything from writing an intro that hooks to writing engaging content and formatting it correctly. And Kevin delivers this info in chunks that are engaging and easy to understand.

Our writers are excellent writers to begin with, we teach them some SEO theory to ensure their content comes out clean for our customers at – But Kevin closed a gap we never could: how to make content convert highly, something that is very tricky to teach since some writers “get it” and others don’t. 

He encompasses every aspect of successful SEO writing beautifully! His energy levels were awesome, and his course was engaging from start to finish. 

Whether you’re a part-time blogger, freelance writer, or an agency owner looking to add value to their writers skillset, get Kevin’s course!

Jonathan Kiekbusch,

I literally got it for every writer working for us… and the outputs have seen significant improvement.

Both in the quality of the content in terms of being useful, and it’s also much better converting because it’s written in a different way. Overall, the impact has been fantastic. The writers absolutely loved it. 

Mads Singers, Mads Singers Management Coaching & Consulting

certificate of completion

verified certificate IMG

Upon completion, all IMG courses and Learning Journeys include a unique, blockchain verifiable, certificate of completion signed by the world renowned SEOs and IMG founders Kyle Roof and Ted Kubaitis. Add this to your CV, Linkedin profile, website or Upwork profile. If you're an employer, giving your team the chance to gain industry respected certifications is a great way to increase staff retention while gaining a more qualified and skilled team.

What is IMG Courses?

IMG Courses is a curated selection of SEO related courses and training from the most accomplished names in our industry. Membership includes unlimited access to a rotating selection of the finest SEO related training available and access to our private community platform and our SEO Tests library.
It's the only resource you'll ever need to stay on top of your SEO game.

Unlimited platform access for $89 / month.

Frequently Asked Questions

What is included in my membership?

Your membership includes unlimited access to all training and courses within IMG Courses, access to the SEO Tests library, the online community platform and all live events within the Community Network.

What happens after I sign up?

This page explains the onboarding process as a new IMG Courses member in detail.

What is your pricing?

Our pricing is super simple. One low monthly price for all course & network access.

There is also a discounted yearly up sell in the purchase funnel.

Pricing increases incrementally as we add more courses. See homepage for latest pricing.

As a member, do I get access to IMG SEO Tests?

Yes. As a member of IMG courses you get an invite to our monthly test reviews, as well as exclusive access to our entire archive of tests from the largest testing group in SEO. 

How often do you rotate new courses in IMG?

Courses rotate in and out of IMG Courses. We will give members notice before removing any courses from the platform so they have ample opportunity to finish up any current progress. If a member wants to purchase lifetime access to a course, they can do that as well. 

Why does the price increase?

As we add more courses, training and tests to IMG Courses the value increases and there are more instructors who need to be remunerated. These small increases are in line with this. But the price you pay when you sign up is the price you continue to pay.

How do I cancel?

Log into your account > Click on your profile in top right corner > Personal Settings > Account > Deactivate My Account. DO NOT click ‘Permanently Delete My Account, this is bad.

Important note on cancelling: IMG Course pricing increases monthly. Should you wish to rejoin in future it will be at new pricing for that month.

Choosing to Deactivate your account will remove you immediately from the platform, so you may wish to wait until just before your next billing period to do this.

Can I buy individual lifetime access to an IMG course?

Yes. If you want lifetime access to a single course that’s offered in IMG you can purchase a single course separately. Just go to the course page and purchase  

Do you have an affiliate program?

Yes we do. As an IMG Courses Affiliate you get paid a flat $20 for each new member referred. You'll find the link to register for our affiliate program in the footer of the site.


I bought a previous course and now I can’t get in.

You still have access to this course, your login has just changed. You should be able to login here. If not, please contact

How do I become an instructor?

We’re always looking for new, high quality training content from experts in our field. If you’re interested in becoming an IMG Instructor, reach out to us at

Can I ask Ted and Kyle SEO questions?

Yes, you can. Ted and Kyle host a weekly show called Ask The Expert, where they allow SEOs to jump in and talk about what they are working on, and get guidance on anything they are thinking through, or just generally chat about SEO.