New to SEO?

ROCK-SOLID
SEO FOUNDATIONS

Two options to get this course:

Access this & 50+ SEO courses for $97/month

One time investment of $79, Lifetime access

This is a short course and is a companion Intro to my On Page SEO. The course is primarily designed for people that are very new to SEO and want to hit the ground running. The course provides a framework for understanding how SEO works. These people will benefit from the course:

  • those that have been doing SEO for a little bit but fear they may be missing some basic concepts
  • business owners who have been doing SEO but want to now learn SEO as an expert approaches things
  • someone who has been out of the game for a long time and is just getting back into SEO 
  • experienced SEOs that need to teach or explain SEO to clients or external teams

Course Modules

Verifiable certification upon completion.

Module 1: The Goal of SEO

We'll discuss how Search Engine Optimization helps pages appear and rank higher for specific searches on Google.

Module 2: Find

Can Google find your site? If it can't, Google will never put your website in front of the people who search for products or services. In this module we'll make sure that Google can find your pages. 

 

Module 3: Crawl

In this module, we want to make sure that Google won't have any issues crawling through the pages of your site. We'll see what things Google really hates when it crawls your site. 

 

Module 4: Index

Will Google show your page for the types of terms you want? I'll discuss how that works and what happens after Google finds and crawls your site. 

 

Module 5: Rank

In this module, we'll go through the factors that will push your site up in search results in order to rank better in Google. 

 

Module 6: What to Do Next

In the final module, I'll share my final advice for upping your SEO game.

 

About Kyle Roof

Kyle has been running tests on Google’s algorithm for 5 years which now totals over 400 tests. From these tests it’s fair to say Kyle has learnt a thing or two about the inner workings of the algorithm.


One of the key takeaways from Kyle’s tests has been his discovery into what are and are not the most important on page factors which influence rank. This led him to develop The Scientific On Page method which is a 100% White Hat counting system for on page optimisation, and an on page SEO optimization tool PageOptimizer Pro.


His agency, High Voltage SEO, is one of the leading White Hat SEO agencies in the world. It specializes in science based SEO strategies to grow businesses through organic traffic acquisition.


Based on the findings of the tests, Kyle created a framework called the Five Pillar SEO Method. Using this method High Voltage SEO has worked with over 250 companies worldwide including Yellow Pages, Medela, Erie, Intersport, Freshbooks, Aviva and National Car Rental to steadily grow their Google traffic in a predictable, robust and risk free manner.

What Students are Saying

Kyle is one of the best SEO trainers in the business. The reason in my opinion is due to him actually using what he teaches. He owns an agency, uses his techniques to actually rank his own properties or customer properties. This is important. However, his biggest advantage and the reason he sets himself apart, he tests everything he does to understand why something may or may not be working. Kyle does not guess and he does not believe anything until he tests it. This is priceless in a climate where everyone claims to know the secrets of Google. Kyle debunks many of these "secrets" and shows us the facts. Well-tested and implemented. Great job Kyle!

Lisa Parziale, Marketing Agency Owner

Kyle is a great teacher! It’s very easy to understand and the teaching has a great flow.

Patric Melander, Agency Owner

Kyle is a great teacher! It’s very easy to understand and the teaching has a great flow.

Martin Fiedler, Entrepreneur

certificate of completion

Includes certification

Upon completion, all IMG courses and Learning Journeys include a certificate of completion signed by the world renowned SEOs and IMG founders Kyle Roof and Ted Kubaitis. Add this to your CV, Linkedin profile, website or Upwork profile. If you're an employer, giving your team the chance to gain industry respected certifications is a great way to increase staff retention while gaining a more qualified and skilled team.

What is IMG Courses?

It's like Netflix™ for SEOs. Get Unlimited Access To Courses Revealing The Exclusive,
Cutting-Edge SEO Strategies And Tactics Working Right Now.

  • Popular

  • All Courses

  • Upcoming

  • General SEO

  • Affiliate SEO

  • Local SEO

  • Technical SEO

  • Content

  • Link Building

  • Agency

  • Beginners

  • Beyond SEO

  • Black Hat

Explore our most popular titles:

Add in the FREE Bonuses and it's $19,808 worth of SEO that keeps you on top of Google and your competitors.

VALUE: $15,497

UNLIMITED COURSES

Boost your rankings & earnings with access to the biggest SEO Course Library in the world. Like Netflix for SEOs.

VALUE: $197

SEO COMMUNITY

Connect with like-minded SEOs and find long lasting friends and support in a tight knit community.


VALUE: $975 

EXPERT HELP

Have any SEO questions answered with a weekly Zoom mastermind with two of the world's top SEOs.

VALUE: $2240

SEO TESTS

Access to a vault of 160 Exclusive, IMG Only SEO tests.


10 new SEO tests added each month.  

Unlimited platform access for $97 / month.

Frequently Asked Questions

What is included in my membership?

Your membership includes unlimited access to all training and courses within IMG Courses, access to the SEO Tests library, the online community platform and all live events within the Community Network.

What is your pricing?

Our pricing is simple with monthly and yearly subscriptions. We also offer a lifetime plan for the individual courses. Check out our homepage for the latest pricing.

Do you have team discounts?

Yes, we do have team discounts for agencies. Teams with 2 users receive 15% discount, 3 users get 20%, and for a team of 3+ users please inquire IMG Support. To be eligible for team discounts, the user's email IDs need to be of the same domain.

As a member, do I get access to IMG SEO Tests?

Yes. As a member of IMG courses, you get an invite to our monthly test reviews, as well as exclusive access to our entire archive of tests from the largest testing group in SEO. You can also become an SEO Tester at IMG. Check out this page for details.

How often do you rotate new courses in IMG?

Courses rotate in and out of IMG Courses every month. We add at least 1 new course each month. We will give members notice before removing any courses from the platform so they have ample opportunity to finish up any currently in progress.

How do I manage my subscription?

To manage your IMG subscription, go to the billing admin area under your account settings. You will be able to see your subscriptions, download invoices, and cancel. If you have any issues or queries, please reach out to IMG Support.

Can I buy individual lifetime access to an IMG course?

Yes. If you want lifetime access to a single course that’s offered in IMG you can purchase it separately. Just go to our course catalog to find the page for the course you want.

Do you have an affiliate program?

Yes we do. As an IMG Courses Affiliate, you get paid a 20% recurring commission from each purchase driven from your affiliate link. Check out this page to register for our affiliate program.

I bought a previous course and now I can’t get in.

We migrated to a new platform in 2022 and if you bought a course before that you must have received an email to migrate your logins to the new platform. If you are not able to login, your profile probably needs a migration. Contact our support team and we will help you.

How do I become an instructor?

We’re always looking for new, high quality training content from experts in our field. If you’re interested in becoming an IMG Instructor, check out this page.

Can I ask Kyle SEO questions?

Yes, you can. Kyle hosts a weekly show called Ask The Expert, where he allows SEOs to jump in and talk about what they are working on, get guidance on anything they are thinking through, or just generally chat about SEO.

>