Kyle Roof

Beginning SEO

This is a short course and is a companion Intro to my On Page SEO. The course is primarily designed for people that are very new to SEO and want to hit the ground running. The course provides a framework for understanding how SEO works. These people will benefit from the course:

  • those that have been doing SEO for a little bit but fear they may be missing some basic concepts
  • business owners who have been doing SEO but want to now learn SEO as an expert approaches things
  • someone who has been out of the game for a long time and is just getting back into SEO 
  • experienced SEOs that need to teach or explain SEO to clients or external teams

Unlimited platform access for $89 / month.

Course Modules

Verifiable certification upon completion.

Module 1: The Goal of SEO

We'll discuss how Search Engine Optimization helps pages appear and rank higher for specific searches on Google.

Module 2: Find

Can Google find your site? If it can't, Google will never put your website in front of the people who search for products or services. In this module we'll make sure that Google can find your pages. 


Module 3: Crawl

In this module, we want to make sure that Google won't have any issues crawling through the pages of your site. We'll see what things Google really hates when it crawls your site. 


Module 4: Index

Will Google show your page for the types of terms you want? I'll discuss how that works and what happens after Google finds and crawls your site. 


Module 5: Rank

In this module, we'll go through the factors that will push your site up in search results in order to rank better in Google. 


Module 6: What to Do Next

In the final module, I'll share my final advice for upping your SEO game.



Kyle has been running tests on Google’s algorithm for 5 years which now totals over 400 tests. From these tests it’s fair to say Kyle has learnt a thing or two about the inner workings of the algorithm.

One of the key takeaways from Kyle’s tests has been his discovery into what are and are not the most important on page factors which influence rank. This led him to develop The Scientific On Page method which is a 100% White Hat counting system for on page optimisation, and an on page SEO optimization tool PageOptimizer Pro.

His agency, High Voltage SEO, is one of the leading White Hat SEO agencies in the world. It specializes in science based SEO strategies to grow businesses through organic traffic acquisition.

Based on the findings of the tests, Kyle created a framework called the Five Pillar SEO Method. Using this method High Voltage SEO has worked with over 250 companies worldwide including Yellow Pages, Medela, Erie, Intersport, Freshbooks, Aviva and National Car Rental to steadily grow their Google traffic in a predictable, robust and risk free manner.

What Students are Saying

Kyle is one of the best SEO trainers in the business. The reason in my opinion is due to him actually using what he teaches. He owns an agency, uses his techniques to actually rank his own properties or customer properties. This is important. However, his biggest advantage and the reason he sets himself apart, he tests everything he does to understand why something may or may not be working. Kyle does not guess and he does not believe anything until he tests it. This is priceless in a climate where everyone claims to know the secrets of Google. Kyle debunks many of these "secrets" and shows us the facts. Well-tested and implemented. Great job Kyle!

Lisa Parziale, Marketing Agency Owner

Kyle is a great teacher! It’s very easy to understand and the teaching has a great flow.

Patric Melander, Agency Owner

Kyle is a great teacher! It’s very easy to understand and the teaching has a great flow.

Martin Fiedler, Entrepreneur

certificate of completion

verified certificate IMG

Upon completion, all IMG courses and Learning Journeys include a unique, blockchain verifiable, certificate of completion signed by the world renowned SEOs and IMG founders Kyle Roof and Ted Kubaitis. Add this to your CV, Linkedin profile, website or Upwork profile. If you're an employer, giving your team the chance to gain industry respected certifications is a great way to increase staff retention while gaining a more qualified and skilled team.

What is IMG Courses?

IMG Courses is a curated selection of SEO related courses and training from the most accomplished names in our industry. Membership includes unlimited access to a rotating selection of the finest SEO related training available and access to our private community platform and our SEO Tests library.
It's the only resource you'll ever need to stay on top of your SEO game.

Unlimited platform access for $89 / month.

Frequently Asked Questions

What is included in my membership?

Your membership includes unlimited access to all training and courses within IMG Courses, access to the SEO Tests library, the online community platform and all live events within the Community Network.

What happens after I sign up?

This page explains the onboarding process as a new IMG Courses member in detail.

What is your pricing?

Our pricing is super simple. One low monthly price for all course & network access.

There is also a discounted yearly up sell in the purchase funnel.

Pricing increases incrementally as we add more courses. See homepage for latest pricing.

As a member, do I get access to IMG SEO Tests?

Yes. As a member of IMG courses you get an invite to our monthly test reviews, as well as exclusive access to our entire archive of tests from the largest testing group in SEO. 

How often do you rotate new courses in IMG?

Courses rotate in and out of IMG Courses. We will give members notice before removing any courses from the platform so they have ample opportunity to finish up any current progress. If a member wants to purchase lifetime access to a course, they can do that as well. 

Why does the price increase?

As we add more courses, training and tests to IMG Courses the value increases and there are more instructors who need to be remunerated. These small increases are in line with this. But the price you pay when you sign up is the price you continue to pay.

How do I cancel?

Log into your account > Click on your profile in top right corner > Personal Settings > Account > Deactivate My Account. DO NOT click ‘Permanently Delete My Account, this is bad.

Important note on cancelling: IMG Course pricing increases monthly. Should you wish to rejoin in future it will be at new pricing for that month.

Choosing to Deactivate your account will remove you immediately from the platform, so you may wish to wait until just before your next billing period to do this.

Can I buy individual lifetime access to an IMG course?

Yes. If you want lifetime access to a single course that’s offered in IMG you can purchase a single course separately. Just go to the course page and purchase  

Do you have an affiliate program?

Yes we do. As an IMG Courses Affiliate you get paid a flat $20 for each new member referred. You'll find the link to register for our affiliate program in the footer of the site.


I bought a previous course and now I can’t get in.

You still have access to this course, your login has just changed. You should be able to login here. If not, please contact

How do I become an instructor?

We’re always looking for new, high quality training content from experts in our field. If you’re interested in becoming an IMG Instructor, reach out to us at

Can I ask Ted and Kyle SEO questions?

Yes, you can. Ted and Kyle host a weekly show called Ask The Expert, where they allow SEOs to jump in and talk about what they are working on, and get guidance on anything they are thinking through, or just generally chat about SEO.