Kyle roof

On Page SEO

Discover Kyle Roof’s scientific method that outsmarted Google.

Kyle packaged his techniques into a series of 145 groundbreaking videos that will save you time, get you vastly better results, and change the way you do SEO forever. This course is an honest account of what Kyle has personally learned and tested throughout the last 7+ years in SEO. All of it uncensored and including many things never publicly presented before.

Own this course forever - $795 

Unlimited platform access for $89 / month.

Some Course Modules

Verifiable certification upon completion.

Module 1: The On-Page SEO Formula

Lesson 1:    Keywords

Lesson 2:    The Reverse Silo

Lesson 3:    Silos Continued, Silos within Silos 

Lesson 4:    Outlining Your Page

Lesson 5:     Keyword Locations (SEO Signals/Factors)

Lesson 6:    The Four Elements that Impact On Page Rank

Lesson 7:    The Rough and Dirty Approach to On Page 

Lesson 8:    Common Questions at This Stage of The Game

Lesson 9:    The Scientific Approach to SEO

Lesson 10:   Using PageOptimizer Pro

Module 2: The Science behind On-Page SEO Strategy

Lesson 11:    Advanced Outlines and New Factors

Lesson 12:    Using (Mostly) Free Tools

Lesson 13:    Using Adwords to Find Actual Search Terms and Actual Search Volume

Lesson 14:    Using Adwords to Inform SEO Campaigns

Lesson 15:    Finding Actual Click Through Rate  (CTR)

Lesson 16:    Using Correlation Data in SEO

Lesson 17:    More Keyword Research

Module 3: The Third-Party Impact on On-Page Results

Lesson 18:    On Page SEO Audit

Lesson 19:    Basic Schema

Lesson 20:    Advanced Schema 

Lesson 21:    Medic & E-A-T

Module 4: Getting Links to Aid Your On-Page Success

Lesson 22:    KPIs, Benchmarking, Reports

Lesson 23:    How Long Does It Take to Win Keywords? 

Lesson 24:    Basic ROI

Lesson 25:    Basic CRO

Lesson 26:    Poking

Lesson 27:    Owning Page One

Lesson 28:    Backlinking for On Page

Lesson 29:    Misc Lessons


Kyle has been running tests on Google’s algorithm for 5 years which now totals over 400 tests. From these tests it’s fair to say Kyle has learnt a thing or two about the inner workings of the algorithm.

One of the key takeaways from Kyle’s tests has been his discovery into what are and are not the most important on page factors which influence rank. This led him to develop The Scientific On Page method which is a 100% White Hat counting system for on page optimisation, and an on page SEO optimization tool PageOptimizer Pro.

His agency, High Voltage SEO, is one of the leading White Hat SEO agencies in the world. It specializes in science based SEO strategies to grow businesses through organic traffic acquisition.

Based on the findings of the tests, Kyle created a framework called the Five Pillar SEO Method. Using this method High Voltage SEO has worked with over 250 companies worldwide including Yellow Pages, Medela, Erie, Intersport, Freshbooks, Aviva and National Car Rental to steadily grow their Google traffic in a predictable, robust and risk free manner.

What Students are Saying

Using Kyle's strategic approach is nothing short of brilliant.

Kyle thought process on on-page SEO has made me reconsider how to rank websites. Before we would just pick some random keywords from a tool and we were off to the races... NOT anymore. Success leaves clues and using Kyle's strategic approach (Correlation Math) to reanalyze the SERP results, is nothing short of brilliant. Why not reverse engineer your rankings right from Google? For they are providing you with the roadmap to ranking success!

I would recommend this course to any intermediate to advanced SEO, looking to sharpen his skills now and for the future. The benefits of joining not only the course but the chat are too numerous to ignore!

The course has improved my SEO knowledge.

The course has improved my SEO knowledge and more importantly processes dramatically. It's one thing being aware of key concepts, it's another being handed a complete blueprint of how to do best practice SEO. That's what I love about this course.

Kyle is a true master of his craft and an exceptionally good teacher. Difficult concepts are broken down into terms I can understand. I truly appreciate his teaching style.

Marc Moeller, Agency Owner 

My team and I are pumped up and excited to implement what we have learned.

As an agency managing about 30 accounts, we felt that we had a decent system of SOP's in place. After taking Kyle's course, we were humbled that we had to update about 40% of our workflow. If you doing SEO and want to feel more confident about your skills, it imperative that you take this course. My team and I are pumped up and excited to implement what we have learned.

Compared to other courses we have purchased over the years, Kyle's teaching style and quality are by far best. We looked at some of the other outlines in IMG and see that they follow the same easy-to-follow outline. We found a new home for effective learning at IMG! Well done Kyle!

Brian Childers, CEO

I'll recommend Kyle's course to those who seek to learn, improve, and really move ahead.

The things I've learned from Kyle Roof have removed a lot of the "magical mystery" surrounding SEO & ranking in Google. I've begun to look at my content not as just a "I'll get the basics straight, that's pretty good" goal but instead at how it can be optimized even more. In other words, Kyle's information showed me *specifically* ways in which I can improve what I'm doing.

I believe the course is good, for several reasons: - Videos (the primary means used in the course) are short and easily "digested" - Main points are mentioned, then clarified - as opposed to undefined terms or the assumption that you already know some concepts - A specific example in which ranking was shown to be improved for a real site was shown, which is great. - It's very clear and down-to-earth. It's not presented in an academic or somewhat arrogant way as I've seen in the past. I believe this is very good and much preferred by the average person who wants to learn actionable ideas & strategies - not just for the sake of learning!

Marty McLeod, Affiliate marketer/Site owner & content creator

certificate of completion

verified certificate IMG

Upon completion, all IMG courses and Learning Journeys include a unique, blockchain verifiable, certificate of completion signed by the world renowned SEOs and IMG founders Kyle Roof and Ted Kubaitis. Add this to your CV, Linkedin profile, website or Upwork profile. If you're an employer, giving your team the chance to gain industry respected certifications is a great way to increase staff retention while gaining a more qualified and skilled team.

What is IMG Courses?

IMG Courses is a curated selection of SEO related courses and training from the most accomplished names in our industry. Membership includes unlimited access to a rotating selection of the finest SEO related training available and access to our private community platform and our SEO Tests library.
It's the only resource you'll ever need to stay on top of your SEO game.

Unlimited platform access for $89 / month.

Frequently Asked Questions

What is included in my membership?

Your membership includes unlimited access to all training and courses within IMG Courses, access to the SEO Tests library, the online community platform and all live events within the Community Network.

What happens after I sign up?

This page explains the onboarding process as a new IMG Courses member in detail.

What is your pricing?

Our pricing is super simple. One low monthly price for all course & network access.

There is also a discounted yearly up sell in the purchase funnel.

Pricing increases incrementally as we add more courses. See homepage for latest pricing.

As a member, do I get access to IMG SEO Tests?

Yes. As a member of IMG courses you get an invite to our monthly test reviews, as well as exclusive access to our entire archive of tests from the largest testing group in SEO. 

How often do you rotate new courses in IMG?

Courses rotate in and out of IMG Courses. We will give members notice before removing any courses from the platform so they have ample opportunity to finish up any current progress. If a member wants to purchase lifetime access to a course, they can do that as well. 

Why does the price increase?

As we add more courses, training and tests to IMG Courses the value increases and there are more instructors who need to be remunerated. These small increases are in line with this. But the price you pay when you sign up is the price you continue to pay.

How do I cancel?

Log into your account > Click on your profile in top right corner > Personal Settings > Account > Deactivate My Account. DO NOT click ‘Permanently Delete My Account, this is bad.

Important note on cancelling: IMG Course pricing increases monthly. Should you wish to rejoin in future it will be at new pricing for that month.

Choosing to Deactivate your account will remove you immediately from the platform, so you may wish to wait until just before your next billing period to do this.

Can I buy individual lifetime access to an IMG course?

Yes. If you want lifetime access to a single course that’s offered in IMG you can purchase a single course separately. Just go to the course page and purchase  

Do you have an affiliate program?

Yes we do. As an IMG Courses Affiliate you get paid a flat $20 for each new member referred. You'll find the link to register for our affiliate program in the footer of the site.


I bought a previous course and now I can’t get in.

You still have access to this course, your login has just changed. You should be able to login here. If not, please contact

How do I become an instructor?

We’re always looking for new, high quality training content from experts in our field. If you’re interested in becoming an IMG Instructor, reach out to us at

Can I ask Ted and Kyle SEO questions?

Yes, you can. Ted and Kyle host a weekly show called Ask The Expert, where they allow SEOs to jump in and talk about what they are working on, and get guidance on anything they are thinking through, or just generally chat about SEO.