
Kyle Roof
White Hat SEO
White hat is the new black hat! Google penalties and updates have destroyed countless businesses and severely impacted thousands of others. Playing within the Google Guidelines greatly reduces your exposure to a traffic ‘landslide’. In this course you will learn about the Google rule Kyle had written for him, what is and what is not 'white hat SEO' and Kyles recommendations on how to stay within the guidelines while still doing effective SEO. Yes, it's possible!
Own this course forever - $579.
Unlimited platform access for $89 / month.
Some Course Modules
Verifiable certification upon completion.
Lesson 1: What is White Hat SEO ? Google Guidelines - 1
Lesson 2: What is White Hat SEO ? Google Guidelines - 2
Lesson 3: What is White Hat SEO- Qualifying your Links
Lesson 4: SEO Avalanche Theory
Lesson 5: Determine Your Tier
Lesson 6: Keyword Research
Lesson 7: The Content
Lesson 8: Monitoring Progress
Lesson 9: On Page Optimization
Lesson 10: Semantically Related Pages
Lesson 11: Interlinking
Lesson 12: Schema
Lesson 13: White Hat Juice
Lesson 14: Backlink Building
Lesson 15: Backlink Building
Lesson 16: Final Thoughts
Lesson 17: Implementation
Lesson 18: Implementation (August 10-24)
Lesson 19: Implementation (August 24-Sep 7)

About KYLE ROOF
Kyle has been running tests on Google’s algorithm for 5 years which now totals over 400 tests. From these tests it’s fair to say Kyle has learnt a thing or two about the inner workings of the algorithm.
One of the key takeaways from Kyle’s tests has been his discovery into what are and are not the most important on page factors which influence rank. This led him to develop The Scientific On Page method which is a 100% White Hat counting system for on page optimisation, and an on page SEO optimization tool PageOptimizer Pro.
His agency, High Voltage SEO, is one of the leading White Hat SEO agencies in the world. It specializes in science based SEO strategies to grow businesses through organic traffic acquisition.
Based on the findings of the tests, Kyle created a framework called the Five Pillar SEO Method. Using this method High Voltage SEO has worked with over 250 companies worldwide including Yellow Pages, Medela, Erie, Intersport, Freshbooks, Aviva and National Car Rental to steadily grow their Google traffic in a predictable, robust and risk free manner.
What Students are Saying

Kyle is one of the best SEO trainers in the business. The reason in my opinion is due to him actually using what he teaches. He owns an agency, uses his techniques to actually rank his own properties or customer properties. This is important. However, his biggest advantage and the reason he sets himself apart, he tests everything he does to understand why something may or may not be working. Kyle does not guess and he does not believe anything until he tests it. This is priceless in a climate where everyone claims to know the secrets of Google. Kyle debunks many of these "secrets" and shows us the facts. Well-tested and implemented. Great job Kyle!
Lisa Parziale, Marketing Agency Owner

Kyle is a great teacher! It’s very easy to understand and the teaching has a great flow.
Patric Melander, Agency Owner

Kyle is a great teacher! It’s very easy to understand and the teaching has a great flow.
Martin Fiedler, Entrepreneur
What is IMG Courses?
IMG Courses is a curated selection of SEO related courses and training from the most accomplished names in our industry. Membership includes unlimited access to a rotating selection of the finest SEO related training available and access to our private community platform and our SEO Tests library.
It's the only resource you'll ever need to stay on top of your SEO game.
Unlimited platform access for $89 / month.
Frequently Asked Questions
Your membership includes unlimited access to all training and courses within IMG Courses, access to the SEO Tests library, the online community platform and all live events within the Community Network.
This page explains the onboarding process as a new IMG Courses member in detail.
Our pricing is super simple. One low monthly price for all course & network access.
There is also a discounted yearly up sell in the purchase funnel.
Pricing increases incrementally as we add more courses. See homepage for latest pricing.
Yes. As a member of IMG courses you get an invite to our monthly test reviews, as well as exclusive access to our entire archive of tests from the largest testing group in SEO.
Courses rotate in and out of IMG Courses. We will give members notice before removing any courses from the platform so they have ample opportunity to finish up any current progress. If a member wants to purchase lifetime access to a course, they can do that as well.
As we add more courses, training and tests to IMG Courses the value increases and there are more instructors who need to be remunerated. These small increases are in line with this. But the price you pay when you sign up is the price you continue to pay.
Log into your account > Click on your profile in top right corner > Personal Settings > Account > Deactivate My Account. DO NOT click ‘Permanently Delete My Account, this is bad.
Important note on cancelling: IMG Course pricing increases monthly. Should you wish to rejoin in future it will be at new pricing for that month.
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Yes. If you want lifetime access to a single course that’s offered in IMG you can purchase a single course separately. Just go to the course page and purchase
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Yes, you can. Ted and Kyle host a weekly show called Ask The Expert, where they allow SEOs to jump in and talk about what they are working on, and get guidance on anything they are thinking through, or just generally chat about SEO.