Kyle Roof

White Hat SEO

White hat is the new black hat! Google penalties and updates have destroyed countless businesses and severely impacted thousands of others. Playing within the Google Guidelines greatly reduces your exposure to a traffic ‘landslide’. In this course you will learn about the Google rule Kyle had written for him, what is and what is not 'white hat SEO' and Kyles recommendations on how to stay within the guidelines while still doing effective SEO. Yes, it's possible!

Own this course forever - $579.

Unlimited platform access for $89 / month.

Some Course Modules

Verifiable certification upon completion.

Module 1: What is White Hat SEO?

Lesson 1:    What is White Hat SEO ? Google Guidelines - 1

Lesson 2:    What is White Hat SEO ? Google Guidelines - 2

Lesson 3:    What is White Hat SEO- Qualifying your Links

Module 2: SEO Avalanche Theory

Lesson 4:    SEO Avalanche Theory

Lesson 5:    Determine Your Tier

Lesson 6:    Keyword Research

Module 3: Site Strategy and KPIs

Lesson 7:    The Content

Lesson 8:    Monitoring Progress

Lesson 9:    On Page Optimization

Lesson 10:    Semantically Related Pages

Lesson 11:    Interlinking

Lesson 12:    Schema

Module 4: External Signals

Lesson 13:    White Hat Juice

Lesson 14:    Backlink Building

Module 5: Brand SEO

Lesson 15:    Backlink Building

Module 6: Final Thoughts & Implementation 

Lesson 16:    Final Thoughts

Lesson 17:    Implementation

Lesson 18:    Implementation (August 10-24)

Lesson 19:    Implementation (August 24-Sep 7)


Kyle has been running tests on Google’s algorithm for 5 years which now totals over 400 tests. From these tests it’s fair to say Kyle has learnt a thing or two about the inner workings of the algorithm.

One of the key takeaways from Kyle’s tests has been his discovery into what are and are not the most important on page factors which influence rank. This led him to develop The Scientific On Page method which is a 100% White Hat counting system for on page optimisation, and an on page SEO optimization tool PageOptimizer Pro.

His agency, High Voltage SEO, is one of the leading White Hat SEO agencies in the world. It specializes in science based SEO strategies to grow businesses through organic traffic acquisition.

Based on the findings of the tests, Kyle created a framework called the Five Pillar SEO Method. Using this method High Voltage SEO has worked with over 250 companies worldwide including Yellow Pages, Medela, Erie, Intersport, Freshbooks, Aviva and National Car Rental to steadily grow their Google traffic in a predictable, robust and risk free manner.

What Students are Saying

Kyle is one of the best SEO trainers in the business. The reason in my opinion is due to him actually using what he teaches. He owns an agency, uses his techniques to actually rank his own properties or customer properties. This is important. However, his biggest advantage and the reason he sets himself apart, he tests everything he does to understand why something may or may not be working. Kyle does not guess and he does not believe anything until he tests it. This is priceless in a climate where everyone claims to know the secrets of Google. Kyle debunks many of these "secrets" and shows us the facts. Well-tested and implemented. Great job Kyle!

Lisa Parziale, Marketing Agency Owner

Kyle is a great teacher! It’s very easy to understand and the teaching has a great flow.

Patric Melander, Agency Owner

Kyle is a great teacher! It’s very easy to understand and the teaching has a great flow.

Martin Fiedler, Entrepreneur

certificate of completion

verified certificate IMG

Upon completion, all IMG courses and Learning Journeys include a unique, blockchain verifiable, certificate of completion signed by the world renowned SEOs and IMG founders Kyle Roof and Ted Kubaitis. Add this to your CV, Linkedin profile, website or Upwork profile. If you're an employer, giving your team the chance to gain industry respected certifications is a great way to increase staff retention while gaining a more qualified and skilled team.

What is IMG Courses?

IMG Courses is a curated selection of SEO related courses and training from the most accomplished names in our industry. Membership includes unlimited access to a rotating selection of the finest SEO related training available and access to our private community platform and our SEO Tests library.
It's the only resource you'll ever need to stay on top of your SEO game.

Unlimited platform access for $89 / month.

Frequently Asked Questions

What is included in my membership?

Your membership includes unlimited access to all training and courses within IMG Courses, access to the SEO Tests library, the online community platform and all live events within the Community Network.

What happens after I sign up?

This page explains the onboarding process as a new IMG Courses member in detail.

What is your pricing?

Our pricing is super simple. One low monthly price for all course & network access.

There is also a discounted yearly up sell in the purchase funnel.

Pricing increases incrementally as we add more courses. See homepage for latest pricing.

As a member, do I get access to IMG SEO Tests?

Yes. As a member of IMG courses you get an invite to our monthly test reviews, as well as exclusive access to our entire archive of tests from the largest testing group in SEO. 

How often do you rotate new courses in IMG?

Courses rotate in and out of IMG Courses. We will give members notice before removing any courses from the platform so they have ample opportunity to finish up any current progress. If a member wants to purchase lifetime access to a course, they can do that as well. 

Why does the price increase?

As we add more courses, training and tests to IMG Courses the value increases and there are more instructors who need to be remunerated. These small increases are in line with this. But the price you pay when you sign up is the price you continue to pay.

How do I cancel?

Log into your account > Click on your profile in top right corner > Personal Settings > Account > Deactivate My Account. DO NOT click ‘Permanently Delete My Account, this is bad.

Important note on cancelling: IMG Course pricing increases monthly. Should you wish to rejoin in future it will be at new pricing for that month.

Choosing to Deactivate your account will remove you immediately from the platform, so you may wish to wait until just before your next billing period to do this.

Can I buy individual lifetime access to an IMG course?

Yes. If you want lifetime access to a single course that’s offered in IMG you can purchase a single course separately. Just go to the course page and purchase  

Do you have an affiliate program?

Yes we do. As an IMG Courses Affiliate you get paid a flat $20 for each new member referred. You'll find the link to register for our affiliate program in the footer of the site.


I bought a previous course and now I can’t get in.

You still have access to this course, your login has just changed. You should be able to login here. If not, please contact

How do I become an instructor?

We’re always looking for new, high quality training content from experts in our field. If you’re interested in becoming an IMG Instructor, reach out to us at

Can I ask Ted and Kyle SEO questions?

Yes, you can. Ted and Kyle host a weekly show called Ask The Expert, where they allow SEOs to jump in and talk about what they are working on, and get guidance on anything they are thinking through, or just generally chat about SEO.