LEO SOULAS
Genesis: Next Level Keyword Research
Leo brings together his love of data science and SEO to his exclusive IMG course. In the course, you will learn how to generate persona-based keyword lists from Facebook insights and turn them into a content strategy for your SEO as well as other effective techniques to take your business to the next level through the power of keyword research.
This course is suitable for students of all tech levels, as Leo provides free programming scripts and pipelines that anyone can experiment with.
Unlimited platform access for $97 / month.
Course Modules
Verifiable certification upon completion.
1.1 Collecting The Primary Intent 1.2 Competitive Research With AdWords 1.3 Extract Topics With GDocs 1.4 Social Media Analysis 1.5 Discover Trends 2 Who Are You Writing For 3.1 FB Audience Insights Intro 3.2 How To Optimize Your Audience 3.3 FB Market Research Example 4.1 Snapchat Audience Insights Intro 4.2 Index Vs Composition 4.3 Snapchat Market Research Example 5.1 Persona Building (Manually) 5.2 Persona Building (Automatically) 6. Recap |
1. Intro 2.1 Keyword Research Overview 2.2 Why I prefer Organic Keyword Research 2.3 SEO Tool Speed Dating 3.1 Pull SERPs (Manual) 3.2 Pull Serps (Automation) 4.1 Gather Keyword Ideas 4.2 Merge Keyword Exports (Manually) 4.3 Merge Keyword Exports (Automatically) 5 Finalize keyword list |
1.1 Content Silos 1.2 Clustering Methodologies http://bionlp-www.utu.fi/wv_demo/ 1.3 The SERP Hypothesis 2.1 Clustering Tools 2.2 Algorithmic Approach 2.3 Machine Learning Approach 3.1 Prepare Your Data 3.2 Run Your First Report 3.3 Report Outputs 4.1 Cluster Types 4.2 Cluster Naming 4.3 Cluster Confidence 4.4 Cluster Interpretation 5. Future Work |
About LEO SOULAS
Leo has a background in computer science, mathematics and affiliate SEO. He received his MSc. in Data Science from New York University. Prior to discovering the beautiful world of SEO, he worked in several Fortune 500 companies, such as Goldman Sachs, Point72, Comcast.
Leo acquired his first affiliate site in 2016 and quickly realized the power of automation. He became obsessed with scalability and created scripts that automate every part of the SEO journey, from keyword research to text generation to automatic guest post outreach and negotiation. Leo's passion lies in the intersection of machine learning and SEO in order to bring innovative solutions to the public and add value to fellow marketers.
One of the most recent such ventures is Keyword Cupid, a SAAS product based on an ensemble of neural network models that attempt to automatically cluster tens of thousands of keywords and help us unravel user intent.
What Students are Saying
In the digital marketing world, you commonly come across two types of saas tools. Those made by money-hungry entrepreneurs looking to cash in on the saas hype, and those tools that brilliant people develop as a passion project to make their own work lighter. Keyword Cupid is undoubtedly the latter, Lefteris and Morgan are both incredibly gifted engineers devoted to the cause. When using the tool, I am always surprised by the founders' support and their willingness to learn from their users. Not to mention the instrumental data that the tool itself provides. KC has a learning curve, and you will have to invest your time into getting the most out of it. There is no doubt, but if you aren't prepared for that, you are in the wrong industry anyway. I can wholeheartedly recommend KeywordCupid as a great tool for any SEO.
Jonathan Kiekbusch, SEO Butler
certificate of completion
Includes certification
Upon completion, all IMG courses and Learning Journeys include a certificate of completion signed by the world renowned SEOs and IMG founders Kyle Roof and Ted Kubaitis. Add this to your CV, Linkedin profile, website or Upwork profile. If you're an employer, giving your team the chance to gain industry respected certifications is a great way to increase staff retention while gaining a more qualified and skilled team.
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Access to a vault of 160 Exclusive, IMG Only SEO tests.
10 new SEO tests added each month.
Unlimited platform access for $97 / month.
Frequently Asked Questions
Your membership includes unlimited access to all training and courses within IMG Courses, access to the SEO Tests library, the online community platform and all live events within the Community Network.
Our pricing is simple with monthly and yearly subscriptions. We also offer a lifetime plan for the individual courses. Check out our homepage for the latest pricing.
Yes, we do have team discounts for agencies. Teams with 2 users receive 15% discount, 3 users get 20%, and for a team of 3+ users please inquire IMG Support. To be eligible for team discounts, the user's email IDs need to be of the same domain.
Yes. As a member of IMG courses, you get an invite to our monthly test reviews, as well as exclusive access to our entire archive of tests from the largest testing group in SEO. You can also become an SEO Tester at IMG. Check out this page for details.
Courses rotate in and out of IMG Courses every month. We add at least 1 new course each month. We will give members notice before removing any courses from the platform so they have ample opportunity to finish up any currently in progress.
To manage your IMG subscription, go to the billing admin area under your account settings. You will be able to see your subscriptions, download invoices, and cancel. If you have any issues or queries, please reach out to IMG Support.
Yes. If you want lifetime access to a single course that’s offered in IMG you can purchase it separately. Just go to our course catalog to find the page for the course you want.
Yes we do. As an IMG Courses Affiliate, you get paid a 20% recurring commission from each purchase driven from your affiliate link. Check out this page to register for our affiliate program.
We migrated to a new platform in 2022 and if you bought a course before that you must have received an email to migrate your logins to the new platform. If you are not able to login, your profile probably needs a migration. Contact our support team and we will help you.
We’re always looking for new, high quality training content from experts in our field. If you’re interested in becoming an IMG Instructor, check out this page.
Yes, you can. Kyle hosts a weekly show called Ask The Expert, where he allows SEOs to jump in and talk about what they are working on, get guidance on anything they are thinking through, or just generally chat about SEO.
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