Neale Goldingay

Improving Site Speed & Core Web Vitals

Have you noticed the term Core Web Vitals pop up all over the place recently? That's because Google stated that Core Web Vitals would become an official Google ranking factor, with a “proposed roll out in May of 2021”.

Designed for Website Owners and SEO managers alike, this short training series explains what Core Web Vitals are, what your current scores are, and how to improve them if needed. You will also learn how to communicate tech requirements as well as check your developers’ work. In addition, you will learn how to use the Lighthouse tool and improve scores in all areas.

Unlimited platform access for $89 / month.

Course Modules

Verifiable certification upon completion.


Who is this for?

Short Training Outline

Module 1: Setup & Basics

Where can I see my Core Web Vitals?

How to access Lighthouse

Module 2: Quick & Easy Wins


SEO Scores

Accessibility Scores

Best Practice Scores

Module 3: Improving Performance


Core Web Vitals

WordPress Themes

WordPress Plugins


Module 4: Hosting & CDNs


CDN's & Cloudllare

Shared Hosting Pros and Cons

VPS Hosting Pros and Cons

Implementation & Final Thoughts


Final Thoughts

Up Coming Bonus!


With his roots grounded in SEO, Neale has transitioned over to development work in more recent years. This unique set of skills helps him provide a viewpoint that can bridge the communication gap between those who work exclusively as either a Dev or SEO cross paths. As a result, Neale can provide solutions to development issues which doesn’t affect the SEOs hard work.

Neale’s entry into e-commerce and SEO started back in the early days of eBay. As an avid life-long cyclist, he was able to take his knowledge of the sport, and combine his two interests, cycling and e-commerce, to start a successful Ebay store selling high-end bicycle parts. This resulted in a position with a large online sport store, where he learned more about product feeds and developed internal systems to manage the stock on multiple platforms, whilst creating MFA sites as a hobby.

Today Neale lives full-time in northern Thailand, where he successfully manages to combine his two passions: co-owning a series of bicycle shops, cycles weekly, and working in the world of SEO, development, and affiliate marketing.

Most recently, through his knowledge in both areas, Neale has developed a reliable way to create a website and the content that often outranks the manufacturer for their own products, without the use of backlinks or the need for writers.

What Students are Saying

I think Neale's biggest strength is his ability to problem solve. Neale is the type of developer that can understand the end goal. As such, he makes great recommendations along the way so that you don't just get from A to B, but you get the desired result. I have a current project with Neale that he is working on and I anticipate many projects with Neale in the future.

Kyle Roof

I’ve worked with Neale on a few projects and he’s always been solid. He has a good understanding of the complicated coding things that I never know what to do with, and he’s always been trustworthy and gone above and beyond to make sure the job is done, even if that is beyond the scope of the original requirements.

Dom Wells

I really like working with Neale because of his dilligence and professionalism. He has a way of looking at site issues and coming up with creative and smart ways of solving them. I'd trust him with any speed and performance matters with my eyes closed.

Alejandro Meyerhans

certificate of completion

verified certificate IMG

Upon completion, all IMG courses and Learning Journeys include a unique, blockchain verifiable, certificate of completion signed by the world renowned SEOs and IMG founders Kyle Roof and Ted Kubaitis. Add this to your CV, Linkedin profile, website or Upwork profile. If you're an employer, giving your team the chance to gain industry respected certifications is a great way to increase staff retention while gaining a more qualified and skilled team.

What is IMG Courses?

IMG Courses is a curated selection of SEO related courses and training from the most accomplished names in our industry. Membership includes unlimited access to a rotating selection of the finest SEO related training available and access to our private community platform and our SEO Tests library.
It's the only resource you'll ever need to stay on top of your SEO game.

Unlimited platform access for $89 / month.

Frequently Asked Questions

What is included in my membership?

Your membership includes unlimited access to all training and courses within IMG Courses, access to the SEO Tests library, the online community platform and all live events within the Community Network.

What happens after I sign up?

This page explains the onboarding process as a new IMG Courses member in detail.

What is your pricing?

Our pricing is super simple. One low monthly price for all course & network access.

There is also a discounted yearly up sell in the purchase funnel.

Pricing increases incrementally as we add more courses. See homepage for latest pricing.

As a member, do I get access to IMG SEO Tests?

Yes. As a member of IMG courses you get an invite to our monthly test reviews, as well as exclusive access to our entire archive of tests from the largest testing group in SEO. 

How often do you rotate new courses in IMG?

Courses rotate in and out of IMG Courses. We will give members notice before removing any courses from the platform so they have ample opportunity to finish up any current progress. If a member wants to purchase lifetime access to a course, they can do that as well. 

Why does the price increase?

As we add more courses, training and tests to IMG Courses the value increases and there are more instructors who need to be remunerated. These small increases are in line with this. But the price you pay when you sign up is the price you continue to pay.

How do I cancel?

Log into your account > Click on your profile in top right corner > Personal Settings > Account > Deactivate My Account. DO NOT click ‘Permanently Delete My Account, this is bad.

Important note on cancelling: IMG Course pricing increases monthly. Should you wish to rejoin in future it will be at new pricing for that month.

Choosing to Deactivate your account will remove you immediately from the platform, so you may wish to wait until just before your next billing period to do this.

Can I buy individual lifetime access to an IMG course?

Yes. If you want lifetime access to a single course that’s offered in IMG you can purchase a single course separately. Just go to the course page and purchase  

Do you have an affiliate program?

Yes we do. As an IMG Courses Affiliate you get paid a flat $20 for each new member referred. You'll find the link to register for our affiliate program in the footer of the site.


I bought a previous course and now I can’t get in.

You still have access to this course, your login has just changed. You should be able to login here. If not, please contact

How do I become an instructor?

We’re always looking for new, high quality training content from experts in our field. If you’re interested in becoming an IMG Instructor, reach out to us at

Can I ask Ted and Kyle SEO questions?

Yes, you can. Ted and Kyle host a weekly show called Ask The Expert, where they allow SEOs to jump in and talk about what they are working on, and get guidance on anything they are thinking through, or just generally chat about SEO.