You are probably missing out on massive traffic
REVEALS YOUR
UNTAPPED TRAFFIC
Access this & 50+ SEO courses for $97/month:
Want to learn the exact Content Audit Process that SEO professional Robbie Richards uses to achieve quick organic traffic wins? Watch Robbie in this 'over the shoulder' style training as he implements the process on a real live site generating a 2x increase in website traffic (from 64,000 to over 106,000 organic visitors)? Implement on your website, or sell as a service immediately after finishing the training.
Some Course Modules
Verifiable certification upon completion.
Welcome! Watch This First. Introduction to the Content Audit Process |
How to Assess Penalty Risk & Assign Your Content Audit Goal(s)
How to Configure the Basic Screaming Frog Crawl Settings How to Configure the Advanced Screaming Frog Site Crawl Settings How to Verify the Accuracy of Your Crawl Data How to Crawl Large Websites How to Import Crawl Data into Google Sheets How to Enrich Your Crawl Data with Google Analytics How to Enrich Crawl Data with Search Console How to Enrich Crawl Data with Sitemaps How to Scrub the Enriched URL List How to Combine Your Crawl Data with the Enriched URL lists |
Introduction to the Data Mapping Process
How to Connect Google Analytics & Search Console to URL Profiler
How to Connect a Backlink Data Source to URL Profiler
[Alternative] How to Map Data Using Screaming Frog APIs
How to Connect Proxies and Check for Duplicate Content
How to Connect Google Page Speed Insights to URL Profiler
How to Scale Third Party Data Mapping with URL Profiler
How to Streamline Your Mapped Data Set for Easier Analysis
BONUS LESSON: How to Map Conversions to URLs (with VLOOKUPs)
Introduction to Assigning Audit Action Items and Strategies
How to Prioritize the Action Item Assignment Process
KEEP: Action Item and Strategy
[INTRO] Improve Action Items
IMPROVE Part #1: Existing Keywords + Conversion Opportunities
IMPROVE Part #2: "Freshness" + Engagement Signals
IMPROVE Part #3: Page Speed + Indexation
IMPROVE Part #4: How to Prioritize Your Action Items
CONSOLIDATION: Introduction
CONSOLIDATION: Action Items and Strategies
BONUS TEMPLATE: Check Keyword Cannibalization Issues at Scale
[INTRO] Remove Action Items
REMOVE Part #1: Deadweight Content
Remove Part #2: Duplicate (Deadweight) Content
REMOVE Part #3: Irrelevance + Thin Content
REMOVE Part #4: URL-Based Issues
[Bonus] How to Build High-Value Internal Links
How to Identify Your Existing Keyword Opportunities
How to Shortlist Your Existing Keyword Opportunities (Automation Template Included)
How to Establish a Keyword Difficulty Baseline
How to Quickly Qualify Your Existing Keyword Opportunities
[PDF] How to Accurately Qualify Keywords Using SERP Data
How to Perform a Content Gap Analysis (and Find New Keyword Targets)
[Option #1] How to Move Audit and Keyword Opportunities into Your Content Calendar
[Option #2] How to Move Audit and Keyword Opportunities into Your Content Pipeline
How to Build Your Content Audit Report How to Count Action Items and Traffic Stats Across Pages How to Build Your Audit Action Item List (Insights to Action) |
How to Reclaim Lost Link Equity
About ROBBIE RICHARDS
Robbie practices what he preaches. As an SEO director at Virayo - a boutique search marketing agency that works primarily with fast-growing B2B SaaS companies - he has built and executed successful search marketing campaigns for hundreds of companies, from small local businesses all the way up to Fortune 500 brands over the last 6+ years.
Before getting it right, he too had to ask the same question, “Where do I start?”The result of which was building out a library of the repeatable processes he first used to grow his blog Robbierichards.com from zero to a multi six-figure business, and then generate bottom line results for clients across dozens of different industries.
Robbie has been a speaker at premier marketing conferences including Content Jam, Experience Inbound, DMSS, and featured as a guest expert for Search Engine Land, Search Engine Journal, Forbes, Moz, SEMrush, Ahrefs, WordStream, Adweek.
What Students are Saying
Our agency has added many of his processes into our bag of tricks and we're getting some phenomenal results for our clients.
I wholeheartedly recommend that every SEO learn all Robbie is willing to teach. Not doing so will put your ranking and traffic potential in serious danger.
Ryan Mendenhall, Digital Marketing Manager
This year, I've taken about 5 or 6 different courses, including TASS, GotchSEO Academy, The Lab, CRO Academy Pro, and Robbie's course.
All amazing courses, and Robbie's course is certainly one of the most in-depth (and actionable) training programs I’ve gone through.
Gareth Daine, Owner/Founder, Daine Media
The Content Audit Playbook has really helped out my agency, SERP co. We recently used the material from the Content Audit Playbook to clean up and optimize a client's site.
In under 6 months we were able to almost double the website's organic traffic, going from 2,310 visits a week to 4,286 visits a week.
Devin Schumacher, Founder, SERP Co
certificate of completion
Includes certification
Upon completion, all IMG courses and Learning Journeys include a certificate of completion signed by the world renowned SEOs and IMG founders Kyle Roof and Ted Kubaitis. Add this to your CV, Linkedin profile, website or Upwork profile. If you're an employer, giving your team the chance to gain industry respected certifications is a great way to increase staff retention while gaining a more qualified and skilled team.
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SEO TESTS
Access to a vault of 160 Exclusive, IMG Only SEO tests.
10 new SEO tests added each month.
Unlimited platform access for $97 / month.
Frequently Asked Questions
Your membership includes unlimited access to all training and courses within IMG Courses, access to the SEO Tests library, the online community platform and all live events within the Community Network.
Our pricing is simple with monthly and yearly subscriptions. We also offer a lifetime plan for the individual courses. Check out our homepage for the latest pricing.
Yes, we do have team discounts for agencies. Teams with 2 users receive 15% discount, 3 users get 20%, and for a team of 3+ users please inquire IMG Support. To be eligible for team discounts, the user's email IDs need to be of the same domain.
Yes. As a member of IMG courses, you get an invite to our monthly test reviews, as well as exclusive access to our entire archive of tests from the largest testing group in SEO. You can also become an SEO Tester at IMG. Check out this page for details.
Courses rotate in and out of IMG Courses every month. We add at least 1 new course each month. We will give members notice before removing any courses from the platform so they have ample opportunity to finish up any currently in progress.
To manage your IMG subscription, go to the billing admin area under your account settings. You will be able to see your subscriptions, download invoices, and cancel. If you have any issues or queries, please reach out to IMG Support.
Yes. If you want lifetime access to a single course that’s offered in IMG you can purchase it separately. Just go to our course catalog to find the page for the course you want.
Yes we do. As an IMG Courses Affiliate, you get paid a 20% recurring commission from each purchase driven from your affiliate link. Check out this page to register for our affiliate program.
We migrated to a new platform in 2022 and if you bought a course before that you must have received an email to migrate your logins to the new platform. If you are not able to login, your profile probably needs a migration. Contact our support team and we will help you.
We’re always looking for new, high quality training content from experts in our field. If you’re interested in becoming an IMG Instructor, check out this page.
Yes, you can. Kyle hosts a weekly show called Ask The Expert, where he allows SEOs to jump in and talk about what they are working on, get guidance on anything they are thinking through, or just generally chat about SEO.
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