Content Audit Playbook
Want to learn the exact Content Audit Process that SEO professional Robbie Richards uses to achieve quick organic traffic wins? Watch Robbie in this 'over the shoulder' style training as he implements the process on a real live site generating a 2x increase in website traffic (from 64,000 to over 106,000 organic visitors)? Implement on your website, or sell as a service immediately after finishing the training.
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Some Course Modules
Welcome! Watch This First.
Introduction to the Content Audit Process
How to Assess Penalty Risk & Assign Your Content Audit Goal(s)
How to Configure the Basic Screaming Frog Crawl Settings
How to Configure the Advanced Screaming Frog Site Crawl Settings
How to Verify the Accuracy of Your Crawl Data
How to Crawl Large Websites
How to Import Crawl Data into Google Sheets
How to Enrich Your Crawl Data with Google Analytics
How to Enrich Crawl Data with Search Console
How to Enrich Crawl Data with Sitemaps
How to Scrub the Enriched URL List
How to Combine Your Crawl Data with the Enriched URL lists
Introduction to the Data Mapping Process
How to Connect Google Analytics & Search Console to URL Profiler
How to Connect a Backlink Data Source to URL Profiler
[Alternative] How to Map Data Using Screaming Frog APIs
How to Connect Proxies and Check for Duplicate Content
How to Connect Google Page Speed Insights to URL Profiler
How to Scale Third Party Data Mapping with URL Profiler
How to Streamline Your Mapped Data Set for Easier Analysis
BONUS LESSON: How to Map Conversions to URLs (with VLOOKUPs)
Introduction to Assigning Audit Action Items and Strategies
How to Prioritize the Action Item Assignment Process
KEEP: Action Item and Strategy
[INTRO] Improve Action Items
IMPROVE Part #1: Existing Keywords + Conversion Opportunities
IMPROVE Part #2: "Freshness" + Engagement Signals
IMPROVE Part #3: Page Speed + Indexation
IMPROVE Part #4: How to Prioritize Your Action Items
CONSOLIDATION: Action Items and Strategies
BONUS TEMPLATE: Check Keyword Cannibalization Issues at Scale
[INTRO] Remove Action Items
REMOVE Part #1: Deadweight Content
Remove Part #2: Duplicate (Deadweight) Content
REMOVE Part #3: Irrelevance + Thin Content
REMOVE Part #4: URL-Based Issues
[Bonus] How to Build High-Value Internal Links
How to Identify Your Existing Keyword Opportunities
How to Shortlist Your Existing Keyword Opportunities (Automation Template Included)
How to Establish a Keyword Difficulty Baseline
How to Quickly Qualify Your Existing Keyword Opportunities
[PDF] How to Accurately Qualify Keywords Using SERP Data
How to Perform a Content Gap Analysis (and Find New Keyword Targets)
[Option #1] How to Move Audit and Keyword Opportunities into Your Content Calendar
[Option #2] How to Move Audit and Keyword Opportunities into Your Content Pipeline
How to Build Your Content Audit Report
How to Count Action Items and Traffic Stats Across Pages
How to Build Your Audit Action Item List (Insights to Action)
How to Reclaim Lost Link Equity
About ROBBIE RICHARDS
Robbie practices what he preaches. As an SEO director at Virayo - a boutique search marketing agency that works primarily with fast-growing B2B SaaS companies - he has built and executed successful search marketing campaigns for hundreds of companies, from small local businesses all the way up to Fortune 500 brands over the last 6+ years.
Before getting it right, he too had to ask the same question, “Where do I start?”The result of which was building out a library of the repeatable processes he first used to grow his blog Robbierichards.com from zero to a multi six-figure business, and then generate bottom line results for clients across dozens of different industries.
Robbie has been a speaker at premier marketing conferences including Content Jam, Experience Inbound, DMSS, and featured as a guest expert for Search Engine Land, Search Engine Journal, Forbes, Moz, SEMrush, Ahrefs, WordStream, Adweek.
What Students are Saying
Our agency has added many of his processes into our bag of tricks and we're getting some phenomenal results for our clients.
I wholeheartedly recommend that every SEO learn all Robbie is willing to teach. Not doing so will put your ranking and traffic potential in serious danger.
Ryan Mendenhall, Digital Marketing Manager
This year, I've taken about 5 or 6 different courses, including TASS, GotchSEO Academy, The Lab, CRO Academy Pro, and Robbie's course.
All amazing courses, and Robbie's course is certainly one of the most in-depth (and actionable) training programs I’ve gone through.
Gareth Daine, Owner/Founder, Daine Media
The Content Audit Playbook has really helped out my agency, SERP co. We recently used the material from the Content Audit Playbook to clean up and optimize a client's site.
In under 6 months we were able to almost double the website's organic traffic, going from 2,310 visits a week to 4,286 visits a week.
Devin Schumacher, Founder, SERP Co
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Frequently Asked Questions
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