How to win at E-commerce SEO in 2023 with Luke Carthy

If you're doing eCommerce SEO the same way you do regular SEO you’re doing it all wrong. While it’s still just as important to do keyword research, optimize your website’s performance, and implement other good old SEO activities, there’s far more you need to do if you want to compete against the big online stores out there. Watch the replay of this session with Luke  to get the ecomm SEO edge.

Quick recap:

• 10:00 - How Luke got into ecomm SEO
• 17:30 - How would Luke spend $200 a month on SEO tools? His top 5 (another recommended tool at the end of show - Doofinder)
• 21:15 - Things Luke learned in offline retail that he used in ecommerce
• 26:50 - How pandemic impacted the ecommerce industry
• 33:45 - Top ecomm SEO tip #1: Multifaceted approach
• 37:18 - Top ecomm SEO tip #2: UX focussed merchandising
• 41:34 - Top ecomm SEO tip #3: Faceted navigation to target long-tail
• 44:55 - Top ecomm SEO tip #4: Content that drives conversion
• 47:44 - Top ecomm SEO tip #5: Less obsessing over attribution
• 50:55 - Luke tears down ecomm sites submitted by the attendees
• 1:07:33 - AMA session with Luke