App Store Optimization

People spend billions of dollars in mobile apps. In the next 5 years, the market is projected to grow 20% every year. If you are an SEO and don't do App Store Optimization (ASO), you are leaving money on the table.
In this course, Simon Bacher teaches you the strategy and tools he used to drive over 500k downloads a month. Learn how to research your keywords, optimize your listings, and outsource the entire process.

Unlimited platform access for $89 / month.

Some Course Modules

Verifiable certification upon completion.

Module 1: Launch your Android App


Create an App Landing Page

Sign your App

Create Your Store Listing in the Play Console

Upload and Publish Your App

Module 2: Launch your iOS App


App Store Ecosystem

Create a Bundle Identifier

Create Your App in App Store Connect

Sign Your App

Create Your Store Listing in App Store Connect

Module 3: Keyword Research 

Some ASO Basics

Keyword Optimization Process

Brainstorm Initial Keywords

Google Keyword Planner

App Radar and

Module 4: Create a Converting Listing 

Conversion Rate Optimization Basics
Hire Writer on Upwork
Get App Icon On Fiverr
Generate Screenshots for iOS
Create Final iOS Store Listing
Generate Screenshots for Android
Create Final Play store Listing
What's Next?


Seven years ago, after a series of unsuccessful attempts to learn the Thai language, Simon Bacher decided to develop his own language app to help people like him master foreign languages. With over 10,000 daily app downloads, his company Simya Solutions now offers over 200 mobile apps. Simon knows firsthand how to launch and optimize apps for maximum downloads for both Android and iOS.

What Students are Saying

I used Ling before in the past and decided to revisit it today after an e-mail sent to me. Not only is the app much faster and more responsive than it was before, but the team behind it is also very kind and speedy to my e-mail! I’m currently using Ling to become more fluent in Tagalog and from the looks of it, the learning material is pretty accurate! I highly appreciate that Ling offers languages outside of the norm.

Thank you so much Simon for getting back to me in a speed manner!

Kaonashi, Ling App user

I’ve been looking for a good language app to have Lithuanian so I can brush up on my knowledge - my first language but English is my main one.

It’s working like a charm! I’ve used other language apps and this one is right on top. So excited too keep on learning!

Ieva, Ling App user

It's a very practical one compared to other language learning apps. They offer short stories in German that is fun to read & easy to learn new vocabulary in the context. Happy to find this app!

Vince, Readle App user

certificate of completion

verified certificate IMG

Upon completion, all IMG courses and Learning Journeys include a unique, blockchain verifiable, certificate of completion signed by the world renowned SEOs and IMG founders Kyle Roof and Ted Kubaitis. Add this to your CV, Linkedin profile, website or Upwork profile. If you're an employer, giving your team the chance to gain industry respected certifications is a great way to increase staff retention while gaining a more qualified and skilled team.

What is IMG Courses?

IMG Courses is a curated selection of SEO related courses and training from the most accomplished names in our industry. Membership includes unlimited access to a rotating selection of the finest SEO related training available and access to our private community platform and our SEO Tests library.
It's the only resource you'll ever need to stay on top of your SEO game.

Unlimited platform access for $89 / month.

Frequently Asked Questions

What is included in my membership?

Your membership includes unlimited access to all training and courses within IMG Courses, access to the SEO Tests library, the online community platform and all live events within the Community Network.

What happens after I sign up?

This page explains the onboarding process as a new IMG Courses member in detail.

What is your pricing?

Our pricing is super simple. One low monthly price for all course & network access.

There is also a discounted yearly up sell in the purchase funnel.

Pricing increases incrementally as we add more courses. See homepage for latest pricing.

As a member, do I get access to IMG SEO Tests?

Yes. As a member of IMG courses you get an invite to our monthly test reviews, as well as exclusive access to our entire archive of tests from the largest testing group in SEO. 

How often do you rotate new courses in IMG?

Courses rotate in and out of IMG Courses. We will give members notice before removing any courses from the platform so they have ample opportunity to finish up any current progress. If a member wants to purchase lifetime access to a course, they can do that as well. 

Why does the price increase?

As we add more courses, training and tests to IMG Courses the value increases and there are more instructors who need to be remunerated. These small increases are in line with this. But the price you pay when you sign up is the price you continue to pay.

How do I cancel?

Log into your account > Click on your profile in top right corner > Personal Settings > Account > Deactivate My Account. DO NOT click ‘Permanently Delete My Account, this is bad.

Important note on cancelling: IMG Course pricing increases monthly. Should you wish to rejoin in future it will be at new pricing for that month.

Choosing to Deactivate your account will remove you immediately from the platform, so you may wish to wait until just before your next billing period to do this.

Can I buy individual lifetime access to an IMG course?

Yes. If you want lifetime access to a single course that’s offered in IMG you can purchase a single course separately. Just go to the course page and purchase  

Do you have an affiliate program?

Yes we do. As an IMG Courses Affiliate you get paid a flat $20 for each new member referred. You'll find the link to register for our affiliate program in the footer of the site.


I bought a previous course and now I can’t get in.

You still have access to this course, your login has just changed. You should be able to login here. If not, please contact

How do I become an instructor?

We’re always looking for new, high quality training content from experts in our field. If you’re interested in becoming an IMG Instructor, reach out to us at

Can I ask Ted and Kyle SEO questions?

Yes, you can. Ted and Kyle host a weekly show called Ask The Expert, where they allow SEOs to jump in and talk about what they are working on, and get guidance on anything they are thinking through, or just generally chat about SEO.