SIMON BACHER

App Store Optimization

People spend billions of dollars in mobile apps. In the next 5 years, the market is projected to grow 20% every year. If you are an SEO and don't do App Store Optimization (ASO), you are leaving money on the table.
In this course, Simon Bacher teaches you the strategy and tools he used to drive over 500k downloads a month. Learn how to research your keywords, optimize your listings, and outsource the entire process.

Unlimited platform access for $84 / month.

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Some Course Modules

Module 1: Launch your Android App

Introduction

Create an App Landing Page

Sign your App

Create Your Store Listing in the Play Console

Upload and Publish Your App


Module 2: Launch your iOS App

Introduction

App Store Ecosystem

Create a Bundle Identifier

Create Your App in App Store Connect

Sign Your App

Create Your Store Listing in App Store Connect

Module 3: Keyword Research 

Some ASO Basics

Keyword Optimization Process

Brainstorm Initial Keywords

Google Keyword Planner

App Radar

thesaurus.com and onelook.com

Module 4: Create a Converting Listing 

Conversion Rate Optimization Basics
Hire Writer on Upwork
Get App Icon On Fiverr
Generate Screenshots for iOS
Create Final iOS Store Listing
Generate Screenshots for Android
Create Final Play store Listing
What's Next?

About SIMON BACHER

Seven years ago, after a series of unsuccessful attempts to learn the Thai language, Simon Bacher decided to develop his own language app to help people like him master foreign languages. With over 10,000 daily app downloads, his company Simya Solutions now offers over 200 mobile apps. Simon knows firsthand how to launch and optimize apps for maximum downloads for both Android and iOS.

What Students are Saying

I used Ling before in the past and decided to revisit it today after an e-mail sent to me. Not only is the app much faster and more responsive than it was before, but the team behind it is also very kind and speedy to my e-mail! I’m currently using Ling to become more fluent in Tagalog and from the looks of it, the learning material is pretty accurate! I highly appreciate that Ling offers languages outside of the norm.


Thank you so much Simon for getting back to me in a speed manner!

Kaonashi, Ling App user

I’ve been looking for a good language app to have Lithuanian so I can brush up on my knowledge - my first language but English is my main one.


It’s working like a charm! I’ve used other language apps and this one is right on top. So excited too keep on learning!

Ieva, Ling App user

It's a very practical one compared to other language learning apps. They offer short stories in German that is fun to read & easy to learn new vocabulary in the context. Happy to find this app!

Vince, Readle App user

What is IMG Courses?

IMG Courses is a curated selection of SEO related courses and training from the most accomplished names in our industry. Membership includes unlimited access to a rotating selection of the finest SEO related training available and access to our private community platform and our SEO Tests library.
It's the only resource you'll ever need to stay on top of your SEO game.

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Unlimited platform access for $84 / month.

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Frequently Asked Questions

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This page explains the onboarding process as a new IMG Courses member in detail.

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There is also a discounted yearly up sell in the purchase funnel.

Pricing increases incrementally as we add more courses. See homepage for latest pricing.

As a member, do I get access to IMG SEO Tests?

Yes. As a member of IMG courses you get an invite to our monthly test reviews, as well as exclusive access to our entire archive of tests from the largest testing group in SEO. 

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I bought a previous course and now I can’t get in.

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Can I ask Ted and Kyle SEO questions?

Yes, you can. Ted and Kyle host a weekly show called Ask The Expert, where they allow SEOs to jump in and talk about what they are working on, and get guidance on anything they are thinking through, or just generally chat about SEO. 

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