2x Your Conversion Rate

In this course, Stephen works hand-in-hand with the owner of a direct to consumer e-commerce site to improve Facebook ads and e-commerce conversion rate over the course of four weeks. As a result, you will get an unfiltered, over-the-shoulder look at exactly what it takes to maximize your paid spend and improve your website performance, including everything from recommended changes to implementation on a Shopify site and reading performance metrics. 

Follow along and implement Grealy’s advice to double your conversion rate as well.

Unlimited platform access for $84 / month.


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Course Modules

Module 0: Introduction to Conversion Rate Optimization

What is Conversion Rate and Why is It Important

What To Expect in This Course

Module 1: Week 1 of the Challenge

Marketing Funnel Walkthrough

Advice From Stephen

Round 1 of Feedback


Module 2: Week 2 of the Challenge

Round 1 Performance Review

Stephen’s Second Round of CRO Advice


Module 3: Week 3 of the Challenge

Round 2 Performance Review

Stephen’s Third Round of CRO Advice


Module 4: Week 4 of the Challenge

Round 3 Performance Review

Stephen’s Fourth Round of CRO Advice


Module 5: Takeaways and Advice for the Future

How to Identify Your Existing Keyword Opportunities

How to Shortlist Your Existing Keyword Opportunities (Automation Template Included)

How to Establish a Keyword Difficulty Baseline

How to Quickly Qualify Your Existing Keyword Opportunities

[PDF] How to Accurately Qualify Keywords Using SERP Data

How to Perform a Content Gap Analysis (and Find New Keyword Targets)

[Option #1] How to Move Audit and Keyword Opportunities into Your Content Calendar

[Option #2] How to Move Audit and Keyword Opportunities into Your Content Pipeline


Stephen Grealy is MBA qualified with over a decade of traditional and digital marketing experience: 15 years digital experience in SEO, 9 years experience in SEM (AdWords, Facebook), 5 years experience in CRO, and 4 years experience in digital sales activation.

He is a strategic marketing specialist in SEO, SEM and Social Marketing with a proven track record of developing business solutions that drive leads, traffic or conversations using a targeted and fully integrated sales funnel approach. His foundation experience is in sales and marketing so he is highly commercial in the way he operates.

He spoke at top SEO conferences including SEO Rockstars multiple times and was voted #4 top SEO influencer in the SIA group.

What Students are Saying

Stephen has the gift of conversion! Also, he creates Facebook groups that engage second to none.

Suzy B.

I can personally vouch for Stephen's CRO talents... he literally is the BEST in the business!                  

Todd Weeks

What is IMG Courses?

IMG Courses is a curated selection of SEO related courses and training from the most accomplished names in our industry. Membership includes unlimited access to a rotating selection of the finest SEO related training available and access to our private community platform and our SEO Tests library.
It's the only resource you'll ever need to stay on top of your SEO game.


Unlimited platform access for $84 / month.

Frequently Asked Questions

What is included in my membership?

Your membership includes unlimited access to all training and courses within IMG Courses, access to the SEO Tests library, the online community platform and all live events within the Community Network.

What happens after I sign up?

This page explains the onboarding process as a new IMG Courses member in detail.

What is your pricing?

Our pricing is super simple. One low monthly price for all course & network access.

There is also a discounted yearly up sell in the purchase funnel.

Pricing increases incrementally as we add more courses. See homepage for latest pricing.

As a member, do I get access to IMG SEO Tests?

Yes. As a member of IMG courses you get an invite to our monthly test reviews, as well as exclusive access to our entire archive of tests from the largest testing group in SEO. 

How often do you rotate new courses in IMG?

Courses rotate in and out of IMG Courses. We will give members notice before removing any courses from the platform so they have ample opportunity to finish up any current progress. If a member wants to purchase lifetime access to a course, they can do that as well. 

Why does the price increase?

As we add more courses, training and tests to IMG Courses the value increases and there are more instructors who need to be remunerated. These small increases are in line with this. But the price you pay when you sign up is the price you continue to pay.

How do I cancel?

Log into your account > Click on your profile in top right corner > Personal Settings > Account > Deactivate My Account. DO NOT click ‘Permanently Delete My Account, this is bad.

Important note on cancelling: IMG Course pricing increases monthly. Should you wish to rejoin in future it will be at new pricing for that month.

Choosing to Deactivate your account will remove you immediately from the platform, so you may wish to wait until just before your next billing period to do this.

Can I buy individual lifetime access to an IMG course?

Yes. If you want lifetime access to a single course that’s offered in IMG you can purchase a single course separately. Just go to the course page and purchase  

Do you have an affiliate program?

Yes we do. As an IMG Courses Affiliate you get paid a flat $20 for each new member referred. You'll find the link to register for our affiliate program in the footer of the site.


I bought a previous course and now I can’t get in.

You still have access to this course, your login has just changed. You should be able to login here. If not, please contact

How do I become an instructor?

We’re always looking for new, high quality training content from experts in our field. If you’re interested in becoming an IMG Instructor, reach out to us at

Can I ask Ted and Kyle SEO questions?

Yes, you can. Ted and Kyle host a weekly show called Ask The Expert, where they allow SEOs to jump in and talk about what they are working on, and get guidance on anything they are thinking through, or just generally chat about SEO.