The Content Marketing Formula

On the frontier of content creation, SEOs, marketing managers and content creators are still writing walls of texts without meeting search intent. This results in their pages getting hit by the core algorithm updates. The good news: Content marketing and SEO make a perfect marriage: you can use the principles of content marketing to become a better SEO.

In this course, Viola teaches you how to upgrade your content to meet search intent and increase organic conversions.

Own this course forever - $279 


Unlimited platform access for $89 / month.

Course Modules

Verifiable certification upon completion.

Lesson 1

Content marketing and content libraries

Lesson 2

The content writing formula

Lesson 3

Content upgrades and conversion


Viola Eva is passionate about digital entrepreneurship, flow and mindful marketing. As a marketing consultant and SEO, she has worked with clients ranging from individual digital entrepreneurs, to software companies to multi-national corporations and government institutions.

She is a speaker, educator and specialist on all things SEO known from Search Engine Journal, UnGagged, Pubcon, Wordcamp Europe and many other events and publications. 

Viola is the founder and SEO consultant for Flow SEO, a boutique SEO agency delivering custom strategies, sustainable SEO and measurable results for international clients. 

What Students are Saying

Viola is a brilliant SEO professional. I've worked with multiple SEO and marketing consultants in the past but Viola has been the only one who has truly understood our business and where SEO fits in our business strategy.

At the beginning of our engagement Viola took the time to dig deep into the business problems we are trying to solve, listened attentively and then provided targeted recommendations for both technical SEO and content strategy.

Andy Brennan, Ibis World

I have been working with Viola for about 3 years now and will continue. The main reasons for that and things that really differentiate Viola and her team from the other agencies are:

1.) Long-term strategic approach. FlowSEO is working on a long-term strategy that will build or support a strong and stable SEO basis for your company.
2.) Detailed explanations. No matter what question you may have, Viola will answer it in a simple and yet professional way.
3. ) The team is just super nice and professional.

Christin Baumgarten, Mailbird

Viola and the Flow team have been great!

Of course they provide the high-level, strategic SEO guidance we need—but its their follow-through to success is that really shines. Viola and her team have been wonderful partners: providing consistent and thoughtful communication, actionable next steps—and results! We're glad to have them on our team and ... dare I say it?—they're even fun to work with!

For an essential competency like SEO—why would you want anyone else working on your business? We strongly recommend the Flow Team.

Tom Buchok, Mailcharts

certificate of completion

verified certificate IMG

Upon completion, all IMG courses and Learning Journeys include a unique, blockchain verifiable, certificate of completion signed by the world renowned SEOs and IMG founders Kyle Roof and Ted Kubaitis. Add this to your CV, Linkedin profile, website or Upwork profile. If you're an employer, giving your team the chance to gain industry respected certifications is a great way to increase staff retention while gaining a more qualified and skilled team.

What is IMG Courses?

IMG Courses is a curated selection of SEO related courses and training from the most accomplished names in our industry. Membership includes unlimited access to a rotating selection of the finest SEO related training available and access to our private community platform and our SEO Tests library.
It's the only resource you'll ever need to stay on top of your SEO game.

Unlimited platform access for $89 / month.

Frequently Asked Questions

What is included in my membership?

Your membership includes unlimited access to all training and courses within IMG Courses, access to the SEO Tests library, the online community platform and all live events within the Community Network.

What happens after I sign up?

This page explains the onboarding process as a new IMG Courses member in detail.

What is your pricing?

Our pricing is super simple. One low monthly price for all course & network access.

There is also a discounted yearly up sell in the purchase funnel.

Pricing increases incrementally as we add more courses. See homepage for latest pricing.

As a member, do I get access to IMG SEO Tests?

Yes. As a member of IMG courses you get an invite to our monthly test reviews, as well as exclusive access to our entire archive of tests from the largest testing group in SEO. 

How often do you rotate new courses in IMG?

Courses rotate in and out of IMG Courses. We will give members notice before removing any courses from the platform so they have ample opportunity to finish up any current progress. If a member wants to purchase lifetime access to a course, they can do that as well. 

Why does the price increase?

As we add more courses, training and tests to IMG Courses the value increases and there are more instructors who need to be remunerated. These small increases are in line with this. But the price you pay when you sign up is the price you continue to pay.

How do I cancel?

Log into your account > Click on your profile in top right corner > Personal Settings > Account > Deactivate My Account. DO NOT click ‘Permanently Delete My Account, this is bad.

Important note on cancelling: IMG Course pricing increases monthly. Should you wish to rejoin in future it will be at new pricing for that month.

Choosing to Deactivate your account will remove you immediately from the platform, so you may wish to wait until just before your next billing period to do this.

Can I buy individual lifetime access to an IMG course?

Yes. If you want lifetime access to a single course that’s offered in IMG you can purchase a single course separately. Just go to the course page and purchase  

Do you have an affiliate program?

Yes we do. As an IMG Courses Affiliate you get paid a flat $20 for each new member referred. You'll find the link to register for our affiliate program in the footer of the site.


I bought a previous course and now I can’t get in.

You still have access to this course, your login has just changed. You should be able to login here. If not, please contact

How do I become an instructor?

We’re always looking for new, high quality training content from experts in our field. If you’re interested in becoming an IMG Instructor, reach out to us at

Can I ask Ted and Kyle SEO questions?

Yes, you can. Ted and Kyle host a weekly show called Ask The Expert, where they allow SEOs to jump in and talk about what they are working on, and get guidance on anything they are thinking through, or just generally chat about SEO.