joseph kahn
SEO Core Fundamentals with SEO Powersuite
It’s not easy to get into SEO, especially if you are a beginner. You may even feel “paralysis by analysis” at first because there is so much to learn. That’s why the quickest way to SEO mastery is to learn it while doing it. Theory and practice.
This course by Joseph Kahn shows you exactly what to do in order to get your SEO campaign up and running in record time. The course covers everything you need for your first successful SEO campaign, from keyword research to on-page and off-page lessons. By the end of the course, you’ll have a clear idea of the SEO process pros use and more importantly HOW to do it.
Joseph also gives an overview of what can be done in your SEO campaign with SEO Powersuite. Why use SEO Powersuite to teach fundamentals? Because it’s beginner friendly in terms of price. But what if you don't have SEO Powersuite? No problem. You can get a lot done within the 14 day free trial but we’ve also worked out a special deal for you.
Unlimited platform access for $97 / month.
Course Modules
Verifiable certification upon completion.
- What’s Included?
- Who is Joseph Kahn?
- Why SEO Matters
- SEO Paths (whether you are individual or agency)
- Start with the Facts of SEO
- Crawling, Indexing, Ranking
- Submitting, Crawl Budget
- History and Algorithms
- Topic/Niche and Market Research
- Customer Avatar
- Avatar’s Intent
- Avatar’s Engagement
- Types of Content
- SERP Snippets, Schema Targets
- Competition in SERPS
- Types of Keywords
- Using SEO PowerSuite: Rank Checker
- Your Master Lists
- How to Use the List to Gather Topics
- Keyword Silos and Topic Ideas
- How to Group Keywords to Use Them in Your SEO Strategy
- Using Google to Research Competition
- Using SEO PowerSuite: Rank Tracker and Spyglass
- URL and Backlink Research
- Competitor Keywords
- Competitor Keyword Gaps
- Competitor Content Strategy
- How to Win and/or Defend against SEO Competitors
- Google Ranking Factors
- Algorithms and Why
- How they are broken down (On-Page, Off-Page, Technical)
- First Content Paint and New Speed Factors
- SSL, etc.
- Metas, Robots, XML, etc.
- Responsiveness
- Using SEO PowerSuite: Website Auditor
- Audit Site for On-Page Technical Factors Using Website Auditor
- Audit Site using Google Lighthouse for Responsiveness
- EAT (expertise, authority, trust)
- Getting Backlinks
- Social Signals
- Brand Mentions
- Using SEO PowerSuite: Spyglass and Link Assistant
- Two Main Strategies: Start Up (Market Audit) and Fixer Up (Website / Content / Technical Audit)
- All Strategies: Audit, Content Creation / Update, Outreach and Gathering Links, Monitor Results (see module 11) / Rinse / Repeat
- Using SEO PowerSuite: All Tools Recap
- Rank Tracking Using SEO PT
- Setting Up Automatic Reporting
- What to Track and Why (Key Performance Indicators)
- Using SEO PowerSuite: Rank Tracker (auto-update)
About Joseph Kahn
From Award-Winning Pop Band to top ranker for Looney Tunes, Joseph Kahn finds himself lost in new search engine ranking tactics and building harmonics in digital teams daily.
With that said, Joseph's many accomplishments include being named Leader of the Year for John Maxwell's company Maximum Impact in 2003, by practicing employee harmonics to reach Fortune's Top 500 Fastest Growing Company status.
Now, Joseph takes his newly found SEO skills to create harmonic roadmaps for ranking at the top of Google. Joseph's Asperger's gives him a special flair for seeing patterns. This innate skill helps him at all SEO and Marketing levels to see the stuff that only scraper tools and software can see.
Oh, and he's a drummer and played in a band with Katie Perry's Grammy-Award-Winning guitar player. He is also father of 3 (2 boys and 1 girl) and his wife, a Dr. of Psychology, is a partner in his agency: Hum JAM.
certificate of completion
Includes certification
Upon completion, all IMG courses and Learning Journeys include a certificate of completion signed by the world renowned SEOs and IMG founders Kyle Roof and Ted Kubaitis. Add this to your CV, Linkedin profile, website or Upwork profile. If you're an employer, giving your team the chance to gain industry respected certifications is a great way to increase staff retention while gaining a more qualified and skilled team.
What is IMG Courses?
It's like Netflix™ for SEOs. Get Unlimited Access To Courses Revealing The Exclusive,
Cutting-Edge SEO Strategies And Tactics Working Right Now.
Explore our most popular titles:
Add in the FREE Bonuses and it's $19,808 worth of SEO that keeps you on top of Google and your competitors.
VALUE: $15,497
UNLIMITED COURSES
Boost your rankings & earnings with access to the biggest SEO Course Library in the world. Like Netflix for SEOs.
VALUE: $197
SEO COMMUNITY
Connect with like-minded SEOs and find long lasting friends and support in a tight knit community.
VALUE: $975
EXPERT HELP
Have any SEO questions answered with a weekly Zoom mastermind with two of the world's top SEOs.
VALUE: $2240
SEO TESTS
Access to a vault of 160 Exclusive, IMG Only SEO tests.
10 new SEO tests added each month.
Unlimited platform access for $97 / month.
Frequently Asked Questions
Your membership includes unlimited access to all training and courses within IMG Courses, access to the SEO Tests library, the online community platform and all live events within the Community Network.
Our pricing is simple with monthly and yearly subscriptions. We also offer a lifetime plan for the individual courses. Check out our homepage for the latest pricing.
Yes, we do have team discounts for agencies. Teams with 2 users receive 15% discount, 3 users get 20%, and for a team of 3+ users please inquire IMG Support. To be eligible for team discounts, the user's email IDs need to be of the same domain.
Yes. As a member of IMG courses, you get an invite to our monthly test reviews, as well as exclusive access to our entire archive of tests from the largest testing group in SEO. You can also become an SEO Tester at IMG. Check out this page for details.
Courses rotate in and out of IMG Courses every month. We add at least 1 new course each month. We will give members notice before removing any courses from the platform so they have ample opportunity to finish up any currently in progress.
To manage your IMG subscription, go to the billing admin area under your account settings. You will be able to see your subscriptions, download invoices, and cancel. If you have any issues or queries, please reach out to IMG Support.
Yes. If you want lifetime access to a single course that’s offered in IMG you can purchase it separately. Just go to our course catalog to find the page for the course you want.
Yes we do. As an IMG Courses Affiliate, you get paid a 20% recurring commission from each purchase driven from your affiliate link. Check out this page to register for our affiliate program.
We migrated to a new platform in 2022 and if you bought a course before that you must have received an email to migrate your logins to the new platform. If you are not able to login, your profile probably needs a migration. Contact our support team and we will help you.
We’re always looking for new, high quality training content from experts in our field. If you’re interested in becoming an IMG Instructor, check out this page.
Yes, you can. Kyle hosts a weekly show called Ask The Expert, where he allows SEOs to jump in and talk about what they are working on, get guidance on anything they are thinking through, or just generally chat about SEO.
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